Issue link: https://read.dmtmag.com/i/620640
4 V I N E YA R D & W I N E RY M A N A G E M E N T | J a n - F e b 2 016 w w w. v w m m e d i a . c o m COVER STORY: Backward and Forward Industry leaders share mistakes, advice and predictions. By Tina Caputo TRADE SHOW FOCUS Unified Wine & Grape Symposium Exhibitor Survey 2015 Suppliers report a slowdown in business growth. Exhibitor Strategies Get the most out of the upcoming trade show season. By Robb Clawson Craft Beverages Unlimited Preview V&WM's 2016 conferences and trade shows cater to vintners, brewers and distillers. VINEYARD & WINERY Harvest 2015 Drought and freezing temperatures hit U.S. wine regions. By Glenn McGourty, Sean P. Sullivan and David Falchek Cold Injury Prevention and Mitigation Simple measures can help growers avoid or minimize vineyard damage. By Linda Dailey Paulson Barrel Savvy Prevention is the cure for what ails a barrel. By Deborah Parker Wong Monitoring pH Take care when choosing and using equipment and reagents. By Jenny Jasinska-Olsen MANAGEMENT Wine Generations A new survey looks at consumer wine preferences. By Dr. Liz Thach and Dr. Kathryn Chang Missouri's Winery Definition Debate Leading producers express concern about "faux wineries." By Danny Wood 40 84 102 106 50 66 72 78 124 130 ON THE COVER: Inspired by the 30th anniversary of "Back to the Future," we asked industry leaders to hop into a virtual time machine and share their insights about the past and future. Graphic: Chris Sittner < B A C K W A R D & F O R W A R D > & F O R W A R D L e a d e r s r e f l e c t a n d p r e d i c t B a r r e l C a r e + C r a f t B e v e r a g e s U n l i m i t e d P r e v i e w + C o l d I n j u r y JANUARY - FEBRUARY 2016 WWW.VWMMEDIA.COM NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION The Trade Show Issue 106 66 50 JANUARY - FEBRUARY 2016 | VOL.42 NO.1