Issue link: https://read.dmtmag.com/i/62348
118 I Tire Technologies Tire Tips Your customers look to you for expert advice on the proper selection, use and service of their tires. Provide them with the necessary details, and you'll create loyal customers and repeat business. Important Tire Tips to Provide Your Customers Help your customers get the most out of their new MICHELIN® sharing these important tips and facts with them: • Proper tire inflation is important. • Check air pressure and treadwear at least monthly and always before long trips. • Never exceed the load limits of the vehicle — doing so can lead to excessive heat and wear that could lead to tire failure. • Always be aware of road hazards, and always have tires inspected if you roll over an object. Even if the tires appear undamaged, internal damage is still possible. • Be sure wheels are balanced, recommend proper alignment and stress the importance of correct tire rotation at the proper intervals. • If two new tires are mounted to their vehicles, they should be placed on the rear axles to ensure proper safety in wet conditions. • Find more tire tips at MichelinMan.com (see page 2 for details). tires by