Issue link: https://read.dmtmag.com/i/62348
2 I Introduction Training and Selling Resources Michelin offers a number of tools to help you gain the knowledge and expertise you need to sell and service the entire line of MICHELIN® to printed guides, the information you need is easy to find. tires. From online resources MichelinMan.com Better than Ever If you've visited MichelinMan.com in the past few months, you've probably noticed some changes to the site. If you haven't logged on lately, you should. The updated site offers a whole new Web experience that we're sure both you and your customers will find helpful. You know many of your customers research online before they come into your store, so we've made learning about the right MICHELIN® tire for their vehicle easier than ever. These are just some of the helpful new features at MichelinMan.com. Navigation on the new MichelinMan.com home page has been simplified to make it easier for visitors to find exactly what they're looking for. A new subject flow feature lets them scroll among highlighted topics pertaining to things of interest like tire selection, Michelin Promise Plan,™ Man on Facebook and more. featured tires, Michelin The new Tire Selector has been redesigned to incorporate Team Michelin.™ These personable tire experts come alive in video to provide helpful tips on the tire selection process as it pertains to weather conditions, tire design and technology, safety and comfort. Along the way, the user is asked to rank five driving-related criteria in order of importance to them. The results of these rankings are then cross-referenced with the specific vehicle needing tire replacement, and a tire recommendation is made by the Tire Selector.