Issue link: https://read.dmtmag.com/i/62348
Passenger Car and Minivan Tires I 1 Introduction Hello, Your 2012 Michelin Data Book is here and better than ever! This year promises to be one of Michelin's biggest with the launch of the MICHELIN® DEFENDER™ tire — an exciting new passenger car and minivan tire that is sure to be a huge favorite among drivers everywhere. Please keep your 2012 Data Book handy as a quick reference guide and sales tool to use in assisting visitors in your store. This year's edition includes updated features that will make it easier for you to familiarize yourself and your customers with all of the features and benefits of Michelin's many lines. This data book is designed to deliver that information quickly and easily so you can help your customers get the tires they need and get on the road. New Icons Identify Tire Seasonality One of the most important attributes shoppers want in a new tire is safe, reliable performance in the types of weather they typically encounter while driving. New to the 2012 Data Book is an icon that corresponds to the season(s) of driving a specific tire is designed for. ALL-SEASON TIRE SUMMER TIRE WINTER TIRE Rating Important Tire Performances We've taken the performance characteristics drivers care about most and gathered them all in one place for a quick reference that can help you and them determine the right tire for the way they drive. These graphs make it easy to compare one tire to another. 9 7 8 9 9 WEAR LIFE FUEL EFFICIENCY OFF-ROAD BRAKING COMFORT Important Information at a Glance. Even in a world where more and more shopping is done online, the salesperson is still the most vital touch point in the ultimate sale of a product. So knowledge is power! We encourage you to make good use of the information found in the pages of your 2012 Michelin Data Book.