Michelin

2012 Data Book

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Introduction I 7 Drives Incremental Sales and Customer Loyalty The Michelin Promise Plan™ is an outstanding sales tool, so we encourage you to use it. Point out to your shoppers that this purchase plan provides the added security that they've made the right choice in tires. They'll appreciate that you've made their guaranteed satisfaction such a high priority. And you can count on a sale and a customer for life. MichelinMan.com/Promise

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