PowerSports Business

January 25, 2016

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MOTORCYCLE YAMAHA KAWASAKI HONDA HARLEY-DAVIDSON 2004 NEW UPGRADED CARRYOVER TOTAL 10 .................... 7 ......................... 27...................... 44 23% ...............16% .....................61% ......................... 2005 NEW UPGRADED CARRYOVER TOTAL 5 ...................... 7 ......................... 33...................... 45 11% ...............16% .....................73% ......................... 2006 NEW UPGRADED CARRYOVER TOTAL 12 ................... 13........................ 32...................... 57 21% ...............23% .....................56% ......................... 2007 NEW UPGRADED CARRYOVER TOTAL 7 ...................... 5 ......................... 43...................... 55 13% ................9% ......................78% ......................... 2008 NEW UPGRADED CARRYOVER TOTAL 7 ..................... 14........................ 35...................... 56 13% ...............25% .....................63% ......................... 2009 NEW UPGRADED CARRYOVER TOTAL 7 ...................... 5 ......................... 48...................... 60 12% ................8% ......................80% ......................... 2010 NEW UPGRADED CARRYOVER TOTAL 2 ...................... 2 ......................... 34...................... 38 5% ..................5% ......................89% ......................... 2011 NEW UPGRADED CARRYOVER TOTAL 2 ...................... 0 ......................... 37...................... 39 5% ..................0% ......................95% ......................... 2012 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 5 ......................... 33...................... 41 7% .................12% .....................80% ......................... 2013 NEW UPGRADED CARRYOVER TOTAL 1 ...................... 5 ......................... 37...................... 43 2% .................12% .....................86% ......................... 2014 NEW UPGRADED CARRYOVER TOTAL 9 ...................... 1 ......................... 37...................... 47 19% ................2% ......................79% ......................... 2015 NEW UPGRADED CARRYOVER TOTAL 13 .................... 3 ......................... 36...................... 52 25% ................6% ......................69% ......................... 2016 NEW UPGRADED CARRYOVER TOTAL 2 ...................... 2 ......................... 32...................... 36 6% ..................6% ......................89% ......................... 2004 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 2 ......................... 34...................... 39 8% ..................5% ......................87% ......................... 2005 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 5 ......................... 32...................... 40 8% .................13% .....................80% ......................... 2006 NEW UPGRADED CARRYOVER TOTAL 8 ...................... 3 ......................... 29...................... 40 20% ................8% ......................73% ......................... 2007 NEW UPGRADED CARRYOVER TOTAL 1 ...................... 5 ......................... 23...................... 29 3% .................17% .....................79% ......................... 2008 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 6 ......................... 20...................... 32 19% ...............19% .....................63% ......................... 2009 NEW UPGRADED CARRYOVER TOTAL 18 .................... 6 ......................... 22...................... 46 39% ...............13% .....................48% ......................... 2010 NEW UPGRADED CARRYOVER TOTAL 2 ...................... 3 ......................... 22...................... 27 7% .................11% .....................81% ......................... 2011 NEW UPGRADED CARRYOVER TOTAL 4 ...................... 2 ......................... 23...................... 29 14% ................7% ......................79% ......................... 2012 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 3 ......................... 26...................... 35 17% ................9% ......................74% ......................... 2013 NEW UPGRADED CARRYOVER TOTAL 4 ...................... 2 ......................... 27...................... 33 12% ................6% ......................82% ......................... 2014 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 7 ......................... 25...................... 35 9% .................20% .....................71% ......................... 2015 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 1 ......................... 33...................... 40 15% ................3% ......................83% ......................... 2016 NEW UPGRADED CARRYOVER TOTAL 8 ...................... 2 ......................... 24...................... 34 24% ................6% ......................71% ......................... 2004 NEW UPGRADED CARRYOVER TOTAL 12 .................... 1 ......................... 39...................... 52 23% ................2% ......................75% ......................... 2005 NEW UPGRADED CARRYOVER TOTAL 19 .................... 3 ......................... 45...................... 67 28% ................4% ......................67% ......................... 2006 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 5 ......................... 59...................... 67 4% ..................7% ......................88% ......................... 2007 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 3 ......................... 53...................... 62 10% ................5% ......................85% ......................... 2008 NEW UPGRADED CARRYOVER TOTAL 3 ...................... 4 ......................... 33...................... 40 8% .................10% .....................83% ......................... 2009 NEW UPGRADED CARRYOVER TOTAL 4 ...................... 2 ......................... 32...................... 38 11% ................5% ......................84% ......................... 2010 NEW UPGRADED CARRYOVER TOTAL 15 .................... 2 ......................... 12...................... 29 52% ................7% ......................41% ......................... 2011 NEW UPGRADED CARRYOVER TOTAL 5 ...................... 1 ......................... 20...................... 26 19% ................4% ......................77% ......................... 2012 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 3 ......................... 36...................... 45 13% ................7% ......................80% ......................... 2013 NEW UPGRADED CARRYOVER TOTAL 14 .................... 1 ......................... 43...................... 58 24% ................2% ......................74% ......................... 2014 NEW UPGRADED CARRYOVER TOTAL 17 .................... 4 ......................... 46...................... 67 25% ................6% ......................69% ......................... 2015 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 1 ......................... 59...................... 66 9% ..................2% ......................89% ......................... 2016 NEW UPGRADED CARRYOVER TOTAL 6 ...................... 0 ......................... 39...................... 45 13% ................0% ......................87% ......................... 2004 NEW UPGRADED CARRYOVER TOTAL 4 ..................... 11......................... 8 ....................... 23 17% ...............48% .....................35% ......................... 2005 NEW UPGRADED CARRYOVER TOTAL 5 ...................... 1 ......................... 22...................... 28 18% ................4% ......................79% ......................... 2006 NEW UPGRADED CARRYOVER TOTAL 7 ..................... 16........................ 10...................... 33 21% ...............48% .....................30% ......................... 2007 NEW UPGRADED CARRYOVER TOTAL 5 ..................... 29......................... 1 ....................... 35 14% ...............83% ......................3% .......................... 2008 NEW UPGRADED CARRYOVER TOTAL 4 ..................... 10........................ 17...................... 31 13% ...............32% .....................55% ......................... 2009 NEW UPGRADED CARRYOVER TOTAL 6 ..................... 12........................ 17...................... 35 17% ...............34% .....................49% ......................... 2010 NEW UPGRADED CARRYOVER TOTAL 8 ...................... 0 ......................... 27...................... 35 23% ................0% ......................77% ......................... 2011 NEW UPGRADED CARRYOVER TOTAL 5 ...................... 4 ......................... 25...................... 34 15% ...............12% .....................74% ......................... 2012 NEW UPGRADED CARRYOVER TOTAL 5 ..................... 13........................ 16...................... 34 15% ...............38% .....................47% ......................... 2013 NEW UPGRADED CARRYOVER TOTAL 13 .................... 0 ......................... 29...................... 42 31% ................0% ......................69% ......................... 2014 NEW UPGRADED CARRYOVER TOTAL 5 ..................... 10........................ 15...................... 30 17% ...............33% .....................50% ......................... 2015 NEW UPGRADED CARRYOVER TOTAL 8 ...................... 1 ......................... 26...................... 35 23% ................3% ......................74% ......................... 2016 NEW UPGRADED CARRYOVER TOTAL 3 ..................... 16........................ 19...................... 38 8% .................42% .....................50% ......................... 22 • January 25, 2016 • Powersports Business www.PowersportsBusiness.com CRS data breaks down model year motorcycle lineups from past decade Data provided to Powersports Business exclu- sively from Consumer Research Solutions (CRS) shows that Harley-Davidson remains on the gas when it comes to producing new and/or upgraded models over the past three years. For the 2014-16 model years, Harley-Davidson has introduced 43 new and/or upgraded models. CRS collects and normalizes OEM prod- uct data for the powersports, RV and marine industries. This report uses the CRS revision status for motorcycles for the past 10 years in coloration to the number of models that each of the five major motorcycle manu- facturers produces. This particular report shows for the past 1 0 y e a r s w h a t Yamaha, Kawasaki, Honda, Suzuki and H a r l e y - D a v i d s o n offered for models and the revision status of those models: new, upgraded or carryover (Suzuki data is avail- able in the digital edi- tion of this issue of PSB). CRS covers more than 200 features for each model. Honda has offered more new and/or upgraded units over the past three model years than any of its Japanese counterparts, with 34 motorcycles over the past three model years coming in as either new or upgraded. Yamaha follows with 30 new and/or upgraded models for the past three model years, ahead of Kawasaki's 27. Suzuki has offered 21 new and/or upgraded models over the same three model years. Looking at data from the Great Recession era, Harley-Davidson unveiled 66 new and/or upgraded models for the 2007-09 three model years. Yamaha (45), Kawasaki (42), Suzuki (35) and Honda (22) followed. Examining the three model years 2010-12, Harley-Davidson churned out 35 new and/or upgraded bikes, ahead of Honda (32), Kawa- saki (20), Yamaha (14) and Suzuki (12). For further information on the study, contact CRS owner Michael Blanchard at mblanchard@wantfacts.com, and reference the article in Powersports Business. PSB Harley-Davidson model offerings heavy on the 'new' The 2016 Harley- Davidson lineup includes the new limited edition Softail Slim S.

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