PowerSports Business

January 25, 2016

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www.PowersportsBusiness.com AFTERMARKET Powersports Business • January 25, 2016 • 29 HOTPRODUCTS PRO CIRCUIT HONDA AND YAMAHA PISTONS Specifications — Pro Circuit's high-compression piston kits are CNC-machined from aircraft quality aluminum alloy, using the most advanced technolo- gies available. The result is a gain in low-end torque and high-RPM performance. These kits are designed for 2013-16 Honda CRF450R and 2014-16 Yamaha YZ450F models. Benefits — The piston kits are available for either stock or modified engines. Suggested Retail Price — $369.95 Contact — www.procircuit.com CORTECH SEQUOIA XC ADVENTURE TOURING JACKET Specifications — Cortech's Sequoia XC adven- ture touring jacket features a shell constructed of abrasion- resistant 600-denier Carbolex, rip-stop material and 1680 denier ballistic polyester with a removable waterproof and breath- able Rainguard barrier. It is available in black and gray/black and in men's sizes XS-4XL and men's tall MT-3XT. Benefits — The jacket features multiple storage options including a sleeve pocket, two zippered hand-warmer pockets and a rear bellows pocket with an incorporated fanny pack. Suggested Retail Price — $349.99 Contact — www.cortech.net AEROMACH CRUISIN' PEG STYLES FOR HARLEY-DAVIDSON Specifications — Aeromach's Cruisin' Pegs for stock Harley-Davidson motorcycles are designed to mount to the bottom of the stock footboards in either half- moon or tapered options. The pegs are machined from T6-6061 aircraft quality billet aluminum. In addition, all the required hardware is supplied in stainless steel. Benefits — The arms are adjustable in three positions for optimal rider comfort and are available in either flame, smooth or ball milled designs. Suggested Retail Price — $299.95 Contact — 800/990-9392; www.aeromachmfg.com MOOSE UTILITY DIVISION HAND WARMER KIT Specifications — The Moose Utility Division hand warmer kit is designed for ATVs with a thumb throttle. The hand warmer provides 40 watts of heat and draws less than 3 amps of power, both protecting the engine and keeping the rider warm. Benefits — Instal- lation is easy, and the warmer kit fea- tures a hi/low/off switch for simple operation. Suggested Retail Price — $49.95 Contact — www.mooseutilities.com ROKFORM CUSTOM JUSTIN BARCIA IPHONE CASE Specifications — The Rokform Justin Barcia phone case is a special custom case designed to fit the iPhone 6/6s and 6/6s Plus. The mountable case features a photo of Barcia on his No. 51 Yamaha print across the back for added style. Benefits — The case is made of dual-compound 6-sided polycarbonate protection and TPU material that has been drop tested from six feet to ensure its effectiveness. In addition, the case is versatile and works with all V3 accessories. Suggested Retail Price — $49.99 Contact — 855/765-3676; www.rokform.com PSB DIGEST u SUBMIT YOUR NEW PRODUCT Interested in seeing your company's new products on these pages? Simply send a high-resolution photo and description of the product to PSB assistant editor Kate Swanson at kswanson@powersportsbusiness.com. Jim Wied, president and owner of Green Bay-based BCS International announced the purchase of Fulmer Helmets, the old- est family-owned motorcycle helmet and apparel brand in the U.S. Fulmer Helmets will now be known as Loken Imports LLC, DBA Fulmer Powersports. "We have finalized the purchase of the Memphis- based Fulmer Helmets from Arthur Fulmer III, whose fam- ily founded the company back in 1969," Wied said. "Being one of the oldest helmet brands in existence in the U.S., we are extremely excited to continue the legacy of this business. Fulmer was founded on a simple philosophy of value for riders and service to dealers — and we will continue this ideology." Fulmer Powersports will offer an expanded line of helmets and accessories under the Fulmer Powersports brand. Hel- mets will continue to be the core product line, with complementary assortments of riding apparel, gloves and hard and soft line accessories. "We will continue Fulmer's tradition as a dealer-driven brand of powersports prod- uct lines and will continue to ship products from Fulmer's Memphis-based warehouse location to our dealers," Wied said. "Fulmer Powersports products will be sold directly through our dealer partners' sales channels." Headed by national sales manager Mike Messenger and a sales and customer service force of experienced powersports profes- sionals, Fulmer Powersports is revamped and ready to address the needs of powers- ports dealers. FOX RACING ANNOUNCES NEW SX, MX SPONSORSHIP Fox Racing in early January released news of its new sponsorship of Team Monster Energy/Pro Circuit/Kawasaki. The following statement was released via Fox Racing's Facebook page on Jan. 4: "Fox Racing proudly announces today a multi-year sponsorship of Team Monster Energy/Pro Circuit/Kawasaki, supporting riders Chris Alldredge, Joey Savatgy, Adam Cianciarulo, Tyler Bowers and Arnaud Tonus that will compete in this year's 2016 AMA Super- cross and Motocross racing series. As the starting gate drops Saturday night in Anaheim Stadium, selected Monster Energy Pro Circuit Kawasaki riders com- peting in the 250SX West Coast series will debut in Fox's championship proven Instinct boots, gloves, FLEXAIR and 360 racewear. From this day forward, We Race Together." LORENZO PARTNERS WITH SHARK HELMETS Spain's three-time MotoGP world champion Jorge Lorenzo and Shark, the French hel- met manufacturer, signed a three-year part- nership in MotoGP. Lorenzo will be wearing the Race-R PRO, Shark's flagship product, in all races. The Race-R PRO has over 150 podiums to its credit. "I am very proud to be tackling the forthcoming seasons with such a prestigious brand as Shark, which has a long history in MotoGP," Lorenzo said. "For me, this represents a most exciting challenge, and I am quite sure that, together, we will form a great team. I really hope that I can reward all this confidence they have placed in me with some major successes." "We are very proud of the trust that Jorge Lorenzo has placed in our brand and in our helmets by joining the Shark Racing Team for the forthcoming seasons of MotoGP," Francois said. PSB Fulmer has been purchased by Wisconsin-based BCS International. Jorge Lorenzo (left) and Shark chairman Patrick Francois signed a three-year pact that will see Lorenzo wearing Shark helmets in MotoGP. Longtime distributor acquires Fulmer helmets

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