Cheers

Cheers May 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS May 2012 Vol. 23 No. 4 32 22 FEATURES 22 Neutral in Name Only Vodka continues its reign as the top spirits category. By Kelly A. Magyarics 27 Light Beer Evolution This category continues to grow. By Monica Kass Rogers 32 Taverns in the Green 27 ON THE COVER: Vodka explodes with new fl avors. Photography by Pat Mazzera www.cheersonline.com MAY 2012 | 3 Operators focus more than ever on green options. By Thomas Henry Strenk

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