DRINK CULTURE
ProWein Welcomes Scores of International Producers
Th e German wine show increases number of visitors and tasting opportunities.
By Liza B. Zimmerman
opportunity to taste wines from all around the world. According to Messe Düsseldorf's data on last year's show, it was the most international of all the major wine shows in terms of both exhibitors and visitors. According to the data 78 percent of the show's 2011 exhibitors were international as were 32 percent of the visitors. Compared to a show like Vinitaly—which according to the research had three
Th is annual wine fair, held in Düsseldorf, off ers key restaurant buyers a great
on diff erent world wine regions, producers and grapes. Many producers' and regions' booths were also large enough to accommodate a range of meetings and seminars during the show. More than 300 international spirits producers also exhibited at the show. A local tram takes visitors directly to the show, making getting to and from it easy. Local restaurants in the small town of Düsseldorf also provide hearty food, great opportunities for networking and some great local beer to cleanse the palate. Next year's show is slated to be even larger and Messe Düsseldorf is planning to expand the show fl oor.
percent international exhibitors and 31 percent international visitors—those fi gures are high, making it one of the most international wine shows held. Th e 2012 show was even larger than the previous year, with close to 4,000 exhibitors from approximately 50 countries. Th e number of trade visitors from all channels was also up, according to ProWein press release, with more than 60 percent coming from top management. Th e show's well-executed and welcoming fl oor plan allows guests to easily focus
