Boating Industry

May 2016

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Page 2 of 51 May 2016 | Boating Industry | 3 Volume 79 | Number 5 CONTENTS Boating Industry 20 At The Helm 6| PRODUCTS, PRODUCTS AND MORE PRODUCTS Sales & Marketing 14| THE DIFFERENCE BETWEEN SELLING AND MARKETING EDITORIAL COLUMNS 2016 TOP PRODUCTS 50 of the best new and updated products from the last year BUILDING A BETTER BUDGET Creating, managing and tracking your dealership's financials MARKET TRENDS: OUTBOARD ENGINES Saltwater fishing, freshwater pontoon growth translates to outboard engine gains MARKET FOCUS: TRAILERS Trailer certification offers risk management, consumer confidence FEATURES 34 38 46 38 34 20

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