Issue link: https://read.dmtmag.com/i/671713
www.BoatingIndustry.com May 2016 | Boating Industry | 3 Volume 79 | Number 5 CONTENTS Boating Industry 20 At The Helm 6| PRODUCTS, PRODUCTS AND MORE PRODUCTS Sales & Marketing 14| THE DIFFERENCE BETWEEN SELLING AND MARKETING EDITORIAL COLUMNS 2016 TOP PRODUCTS 50 of the best new and updated products from the last year BUILDING A BETTER BUDGET Creating, managing and tracking your dealership's financials MARKET TRENDS: OUTBOARD ENGINES Saltwater fishing, freshwater pontoon growth translates to outboard engine gains MARKET FOCUS: TRAILERS Trailer certification offers risk management, consumer confidence FEATURES 34 38 46 38 34 20