Boating Industry

May 2016

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Page 5 of 51 6 | Boating Industry | May 2016 AT THE HELM JONATHAN SWEET Boating Industry EDITOR-IN-CHIEF: Jonathan Sweet ( SENIOR EDITOR: Liz Keener ( MANAGING EDITOR: Brianna Liestman ( ASSOCIATE DIGITAL PRODUCTION EDITOR: Shauna Spencer ( MANAGING ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle ( PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR: Kathy Johnson 763-383-4409 ( SENIOR ACCOUNT MANAGER, EAST: Chris Pelikan 954-383-4408 ( CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/MARINE, POWERSPORTS, BEVERAGE: Amy Collins SALES OPERATIONS MANAGER: Bernadette Wohlman BOATING INDUSTRY (ISSN #1543-4400) is published nine times per year – January, February, March, April, May, July, August, October and December – by EPG Media & Specialty Information, 10405 6th Ave. N., Minneapolis, MN 55441. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the boating industry. Annual subscription rate is $99 per year for U.S., Mexican and Canadian residents and $149 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. CUSTOMER SERVICE: Visit, call (845) 856-2229, fax (847) 763-9569, email or write to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. No responsibility will be assumed for unsolicited materials. Boating Industry is a registered trademark of EPG Media & Specialty Information. © 2016 by EPG Media & Specialty Information. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. For more information on e-prints or reprints from Boating Industry, contact Bernadette Wohlman, (763) 383-4400 x4464 Printed in U.S.A. Member of Awards NEW PRODUCT is what makes our industry go. Whether it's new boats, new engine technology or new accessories, innovative products drives boat sales. It's also one of the areas that, in our annual reader surveys, you tell us you want to see more of. That's why we've made the commitment to increase our product coverage here in the magazine and online, and why we launched the Boating Industry Top Products competition in 2014. We considered hundreds of products for this year's list before settling on these 50. Companies could nominate their own products, but we also received nominations from dealers and others of great products they had seen over the last year. Finally, we picked some that stood out to us from the past year that we had seen at events like the Miami International Boat Show or IBEX. Products were selected for a number of reasons, but the biggest question for the judging process was, "Is this going to help sell more boats or drive more revenue?" That could mean it is an innovative product that will appeal to the consumer and get them to buy a new boat, something that will help the dealer become more efficient, or just a product that will get more people to fall in love with boating. Because in the end that's what it is all about – getting more people on the water and new, innovative products are the way to do it. So turn to p. 20 to see some of the best the industry has to offer. * * * I'm also happy to take this opportunity to recognize our Top 100 Leadership Alliance. These are the companies that make the Top 100 possible through their generous support. This year's Leadership Alliance includes Wells Fargo Commercial Distribution Finance, Manheim Specialty Auctions, Volvo Penta, Sunbrella Marine, Brunswick Dealer Advantage and the Marine Retailers Association of the Americas. Products, products and more products Boating Industry and the Leadership Alliance

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