In order to enter the Overall Winner category, you must submit the same marketing or advertising campaign in a min-
imum of fi ve additional categories. A separate entry fee is required to be considered for the Overall Winner category.
Entries will be judged based upon the totality of the campaign. Please see website for additional requirements and details.
All awards must be submitted and paid for online. Mailed entries or payments sent without prior authorization will not
be considered. For permission to mail an entry, please contact Editor Jeremy Nedelka at jnedelka@epgmediallc.com
or 203-855-8499 x2213.
Categories, Instructions and Defi nitions
For full descriptions of each category and the materials that must be submitted
with each entry, please visit www.BeverageDynamics.com/apawards.
*New for 2016
{ OVERALL }
Best Cross-Category Campaign
(Min. 5 Categories)*
{ PRINT ADVERTISING }
Consumer Print Ad (Full Page)
Consumer Print Campaign
Trade Print Ad (Full Page)
Trade Print Campaign
Holiday or Special Ad
New Product Ad
Responsible Consumption Ad*
{ TRADITIONAL ADVERTISING (NON-PRINT) }
Television Commercial
Special Video
Outdoor or Transit Ad
Outdoor or Transit Campaign
{ PRODUCT PACKAGING }
New Product
Packaging
Redesigned
Label or Packaging
Gift Set or
Gift Pack
{ IN-STORE DISPLAY }
Shelf Talker
Bottle Necker
Banner or Streamer
Case Card
Floor Bin or Rack
Multi-Case Floor Displays
Off Premise Signage*
Cold Case Signage*
{ SALES &
PROMOTIONAL ITEMS }
Poster
Sales Brochure
or Sell Sheet
Recipe Book
Branded Wearable
Other
Premium Item
Direct Mailing