Issue link: https://read.dmtmag.com/i/724494
7 8 V I N E YA R D & W I N E RY M A N A G E M E N T | S e p t - O c t 2 016 w w w. v w m m e d i a . c o m Christopher O'Gorman Joins Rodney Strong Wine Estates Rodney Strong Wine Estates has announced that Christopher O'Gorman has been named director of communications for its Sonoma County winery. O'Gorman, who has also served as a professional wine judge for the past 12 years, will manage the com- munication team, which oversees internal and exter- nal communications, social media and wine education. O'Gorman brings more than 15 years of wine business experience to the position. Peter Sommer and Phil Chou Join Gusmer Enterprises Gusmer Enterprises announced Peter Sommer has joined as biological products technical manager and Phil Chou has joined as an R&D applications specialist. Som- mer will be responsible for development and support of Gusmer's manufactured biological products as well as providing the technical support of the products it repre- sents through supplier partnerships. Chou will leverage his strong technical experience in wine and brewing in developing new processing capabilities and consulting on new application opportunities with a chemistry focus. Dr. Richard Smart Joins Agrothermal One of the world's foremost viticulturists and widely published wine industry authors, Dr. Richard Smart, will be working closely with Agrothermal Systems to further develop the science of thermaculture, the com- pany's patented technology. Thermaculture is credited for improving fruit set, yields, increasing phenol and antioxidant levels in wine grapes leading to better wine flavors and nutritive values as well as helping to reduce pesticide use. One of Dr. Smart's first projects is to study botrytis control at flowering. In addition, he will be involved with genomic expression research under- way in Bordeaux and several pest control projects in California. COMPANY NEWS Intelligrated Co-Founders win Entrepreneurship Award Intelligrated, a leading North American-based auto- mated material handling solutions provider, announced the recognition of Chris Cole, CEO, and Jim McCar- thy, president and COO, as the 2016 Masters of Entre- preneurship award winners by Ernst & Young (EY) for the Ohio Valley region. They were selected by an inde- pendent judging panel made up of previous winners of the award, leading CEOs, private capital investors and other regional business leaders. 3 Badge Beverage Corporation Adds Three Members 3 Badge Beverage Corporation has added three key members to its growing team: Lindsey Zehner, associate marketing manager of enology; Kris- ten Boelen, graphic designer; and Jamison Bobo, logistics coordinator. Zehner's role highlights her experience in cross-functional brand management, including product positioning, packaging, programs, consumer insights, POS, events, social media and communications. Boelen is the company's first- ever in-house graphic designer. Bobo is responsible for shipping, inventory management and company event logistics. BOOK REVIEW BY MICHAEL JUERGENS Riesling Rediscovered: John Winthrop Haeger Just when you start to believe that you know a fair amount about a given subject, a treatise will emerge that demonstrates, in convincing fashion, how much you have yet to learn. For dry Riesling, this is that book. Haeger has written what will certainly become the definitive work on this magical grape. I say writ- ten, but that seems a somewhat pedestrian word when applied to the level of research that has gone into this impressive work. Haeger lays out the fun- damentals, covering growing regions, clones and vinifica- tion techniques, with a laser focus on dry Riesling (hence "Rediscovered"). From there, we visit every relevant Riesling region in the world, exploring the climate, soil, the history and the people that impact that region. Supplemented by detailed maps, Hae- ger then tromps us through the individual major vineyards in each area, with a staggering level of attention to detail, describing elements such as individual blocks within a vineyard, the impacts of local escarpments, hills and streams, and the nuances of specific vintages. While the level of detail is nothing short of amazing, the dense and compact material means that I won't be reading this at the pool for fun. But it will become my authoritative source on all things Riesling from here on. Pro tip for those who haven't yet been bitten by the Riesling bug: Through exhaustive personal research, I can definitively state that the optimal pairing for a Double-Double is a Kabinett Riesling from the Mosel.