Issue link: https://read.dmtmag.com/i/751050
www.goodfruit.com GOOD FRUIT GROWER DECEMBER 2016 3 Centerpiece 48 The Zirkle story A look at the success behind the father and son team of Zirkle Fruit. 52 Diversity wins Why Zirkle Fruit expanded into blueberries, wine grapes and more. 56 Staying ahead Communication is key for Zirkle's sales team. Hort Show Preview 10 Navigating the tree fruit technology road map Batjer Address presenter Jim McFerson previews this year's Washington State Tree Fruit Association Annual Meeting. 14 Engagement en Español Annual meeting tailors sessions to Spanish-speaking audience. 22 Cosmic Crisp insights Washington growers have an abundance of education available for growing WA 38. 24 Cosmic overseas Some growers and industry officials surprised that WA 38 will also be grown outside U.S. 28 Mega-trends in produce Wal-Mart executive explains why growers are now serving "purposeful" consumers. 30 Orchard under cover In early study results, WSU researchers find multiple benefits to netting fruit trees. Good to Know 38 Vineyard mechanization New research has the potential to save wine grape growers millions in labor costs. Good Grape Grower 42 Growing smoky vintages Washington State researcher tests the effects of wildfire smoke on grapes and wine. TJ MULLINAX/GOOD FRUIT GROWER 2016 Good Fruit Growers of the Year Bill and Mark Zirkle at their orchard in Selah, Washington. See their story beginning on Page 48. www.goodfruit.com The essential resource for growers