Issue link: https://read.dmtmag.com/i/752766
www.PowersportsBusiness.com dealerships, as its typical customers are parents of children who are around 8-12 years old. One dealer equated having the mini bikes and go-karts in his showroom to having gum and candy bars at the register at a grocery store. "You go buy a $5,000 bike, and your son or daughter wants a $450 mini bike, do you blink?" Keechle said. He added, "We also help keep the kids engaged in the showroom, while mom and dad are actually looking at something larger for themselves. So you've got something to keep the kids entertained." The minimum initial order for dealers is one pallet, which includes nine units. "Not only do we have a product that offers incremental sales, stays sold, we want to work with our dealers, so — outside of the MOQ (minimum order quantity) of a pallet — there's no long-term commitment," Keechle said. THE PRODUCT Monster Moto's vehicles are designed to get kids outside and to help powersports enthusi- asts bond with their children over shared expe- riences. However, they're also ideal purchases for parents who aren't riders themselves but have children who are interested in riding. "It's attach the handlebars, add the oil and gas and go. It's that simple. Part of our proposi- tion is we want to demystify powersports. If you can cut your grass and start a lawn mower, then guess what, you can start a Monster Moto," Keechle said. However, for kids or parents who want to tinker with the machines, Monster Moto offers instructional videos on its YouTube channel. "I didn't grow up a gearhead," Keechle said. "I didn't grow up working on engines, but my boys are real interested in that, and so we put videos out there on YouTube on how to lube the centrifugal clutch, or how to make chain or brake adjustments, or how do you change your air filter." Monster Moto saw this interest in action about a year ago, when the company set up vehicle workstations at a Boy Scouts of America event at Texas Motor Speedway. "We were slammed all day long because, while kids love electronics, and mine do, too, put them on a mini bike, and they don't want to get off, so it's a great opportunity for us to enable kids and their families to have a com- mon point of bonding." So far, the company has seen remarkable success and plans to continue to grow with new product, more dealers, improved sales and likely additional staff in 2017. "If the [2016] selling season goes right, we'll be somewhere around 100,000 units in distribution in our life," Keechle said. "And to show you the growth, about 40,000 of those will happen this year." PSB MONSTER MOTO CONTINUED FROM PAGE 23 Monster Moto has developed an 80cc mini bike and go-kart, along with a 250W electric mini bike. Monster Moto has worked with UPS on a variety of logistics solutions, including shipping, supply chain and expansion into Canada. UPS and Monster Moto teamed up on a six-part video series featuring Monster Moto that can be viewed at http://bit.ly/MonsterMotoUPS. u UPS VIDEO SERIES