ThunderPress West

TPW-March17

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34 nMarch 2017n www.thunderpress.net THUNDER PRESS Factory Halogen RIVCO LED Kits Want the per formance of a great LED headlight without paying $500? No problem, replace your factor y Halogen bulb with a RIVCO LED kit! t Super-bright 3600 lumen output rated to last 30,000 hours t Nighttime light field is 30% longer and 15% wider than factory bulbs t RFI shielded and produces no radio frequency interference t Daylight-white light rated at 6000 Kelvin with no blue tint t Plug and play installation using stock reflector & bulb housing For more information call us at 888-801-8222 or visit us online at www.rivcoproducts.com LED-120 / $149.95 Replaces H9 & H11 LED-115 / $149.95 Replaces H7 LED-100 / $69.95 Replaces H4 Ask about our LED driving light kits! Dynojet Research, ThunderMax's introduction of its 2017 products as well as a seminar on diagnos- tics, and a presentation on BAKER Drivetrain's GrudgeBox gearsets. V-Twin exclusive seminars refl ected present-day interests and concerns, with Anvil's Kent Lewis' talk, "Leveraging Video to Rev Up Your Marketing," Bikernet.com's Keith Ball returning to discuss industry emissions issues, Earl T. LeVere of Ice Miller educating and taking questions from business owners about patents, trademarks, and copyrights, and, new this year, Jody Perewitz sharing her Land Speed Racing experiences. Jody also had a booth in the exhibit hall which saw constant visitors waiting for a chance to chat with her and to check out the bike that helped her break the world record on an American V-twin at 206 mph. Although the number of exhibi- tors has declined over the last decade, dealer attendance was on par with last year. The exhibitors I spoke with were pleased with dealer engagement, on both a product and business level. That said, with the ability to order most anything online, "show specials," where dealers receive reduced pricing for orders placed during the show, are no longer the draw they once were. The major focus of most dealers is to check out new parts in preparation for the upcoming riding season, and to maintain relationships with sup- pliers as well as establish new ones. And exhibitors participate year after year for much the same reasons—to network with dealers as well as other exhibitors and to support the industry in general. The sluggish economy isn't the only reason the show hasn't rebounded from the large numbers seen a decade ago. In recent years, some of the other industry events, both consumer and trade, take place around the same time, and few busi- nesses can afford the travel and staff- ing costs associated with having a presence at multiple events. Regardless, the show will go on. The 2018 dates are January 27–28, and the 2019 and 2010 dates have already been announced as well. It remains to be seen whether the American V-twin market will con- tinue to support the only trade show of its kind. 4 V-Twin Expo Continued from page 14

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