Beverage Dynamics

Beverage Dynamics March-April 2013

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Television/Video (Categories #11-13) Submit television and video entries on DVDs. Spot and campaign entries must be on separate DVDs. Label each entry clearly (brand, title, # of spots in campaign). Provide a CD with clearly labeled jpeg images from spot/video for publication. 11. Individual Television Commercial (any length). 12. TV Campaign 4. Print Ad-Campaign, Trade Three or more full-page ads for the same product/ brand with a related theme, appearing in any trade publication. Series of three commercials for the same product/brand with a related theme. 6. Print Ad-Small Space, Campaign Three or more fractional ads for the same product/ brand with a related theme. 7. Holiday or Special Ad Advertisement with a specific holiday or special promotional theme, appearing in any publication. Product Packaging (Categories #1822) All packaging entries must be submitted on CDs. Please clearly label jpeg of each entry (category, subject). DO NOT submit actual packages, bottles or labels. For Redesign submit clearly labeled "before" and "after" images. of entries clearly labeled. DO NOT submit actual display pieces. Companies submitting more than one entry may gang all images on one CD. Please clearly label each image (category, subject) on the CD. 23. Shelf Talker/Wobbler 24. Bottle Necker/ Neck Hanger 25. Banner/Streamer 26. Dangler/Mobile 13. Special Video Film or video used for promotional, educational and other related purposes. 5. Print Ad-Small Space Individual, fractional ad (less than a full page), appearing in any publication. related theme, or a group of ads, designed to be displayed together with a related theme. Radio (Categories #14, #15) Submit radio entries on CD. Campaign and spot entries must be on separate CDs. Each CD must be labeled clearly (brand, title, number of spots in campaign). 14. Radio Spot Individual radio commercial, any length. 18. New Product Packaging Products introduced after April 2011. Line extensions (new flavors, varietals, etc.) may be entered. 19. Redesigned Label/Packaging Entry must include separate, clearly labeled "before" and "after" versions. 27. Case Card Shown with or without product display. 28. Take One/ Sweepstakes Case Card 29. Motion Display 15. Radio Campaign Series of three commercials for the same product/brand with a related theme. 20. Co-packs 30. Floor Bin or Rack A single package including two separate food/ beverage/snack brands. 31. Electronic Signage/ Displays 8. Special Supplement or Insert Outdoor Transit (Categories #16, #17) 32. Multi-Case Floor Displays An advertising supplement or insert, appearing in any publication. Submitoutdoor/ transit advertisements on CD. Include clearly labeled jpeg of each entry, DO NOT submit actual pieces. Collateral Materials (Categories #33-43) 9. New Product Ad Individual advertisement launching a new product, appearing in any publication. 10. Corporate Image Ad Advertisement aimed at enhancing/highlighting the overall image of a company, appearing in any publication. 21. Gift Carton/Gift Tin Submit all collateral materials on CDs with jpegs of entries clearly labeled. For Sales Brochures (#34), Recipe Books (#35) Drink Menus (#39) and Table Tents (#40), please also submit a sample of the printed piece; mounting is not necessary. 22. Gift Sets/Gift Packs 33. Poster In-Store Displays (Categories #23-32) 34. Sales Brochure/ Sell Sheet Display entries must be submitted on CDs with jpegs 35. Recipe Book 16. Outdoor or Transit Ad A single billboard, poster, bus shelter or other outdoor/transit ad. 17. Outdoor/Transit Campaign A series of three or more outdoor/transit ads for the same product/brand with a

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