Issue link: http://read.dmtmag.com/i/123973
58 46 64 70 Packaging & Closures Issue MAY - JUNE 2013 MAY - JUNE 2013 WWW.VWMMEDIA.COM | VOL.39 NO.3 PACKAGING & CLOSURES FOCUS 40 The Pouch Revolution Flexible wine packaging technology follows a steep learning curve. By Tom Johnson NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION 46 Coppola and the Art of Packaging Film director's vision brings creativity and meaning to the company's wines. By Tina Caputo 51 Cork Companies Build and Upgrade U.S. Facilities Northern California outposts enable improved quality control. By Ted Rieger Coppola's Packaging VINEYARD & WINERY 58 Shedding Light on Night Harvesting Vintners share best practices for quality and safety. By Deborah Parker Wong Cork Facilities Night Harvesting ON THE COVER: 64 Spore Traps Help Detect Powdery Mildew Inoculum Vineyard monitoring may help growers reduce spray applications. By Ted Rieger Flexible wine packaging is generating plenty of buzz among vintners and consumers, but the 70 Know Your Viruses The most important virus is the one in your vineyard. By Judit Monis success of the "pouch revolution" will ultimately depend on the packaging's reliability. 76 The Ongoing Evolution of Laboratory Testing Innovations and new technologies offer faster, more accurate results. By Ted Rieger Graphic: Chris Sittner MANAGEMENT 84 Keeping Good Employees As the economy improves, so does the job market. By Susan G. Hauser 90 Do Direct-to-Consumer Sales Increase Winery Profitability? A research project puts common perceptions to the test. By Douglas Jordan, Sandra K. Newton, Armand Gilinsky Jr. and Dan Aguilar 4 V I N E YA RD & WINERY MANAGEMENT | May - June 2013 w w w. v w m m e d i a . c o m