Research study puts common
perception to the test
BY DOUGLAS JORDAN, SANDRA K. NEWTON AND ARMAND GILINSKY JR.,
SONOMA STATE UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS, AND DAN AGUILAR,
SILICON VALLEY BANK WINE DIVISION
90
V I N E YARD & WINERY MANAGEMENT
|
May - June 2013
w w w. v w m m e d i a . c o m