Issue link: http://read.dmtmag.com/i/138003
the label, it's a conversation starter. It's a point of engagement with customers, and it wraps them into our story." QUADY NORTH, JACKSONVILLE, ORE. Annual production: 2,000 cases Wine price range: $25-$65 Label printer: Ram Offset Lithographers, White City, Ore. When winemaker Herb Quady and his wife, Meloney, were considering labels for their small-lot, minimally handled Quady North wines, they knew what they didn't want. "We wanted to break out from that traditional label with a highly designed logo or graphic, and we also didn't want the Old Napa or French chateau with a bridge and a tree," Herb Quady explained. "On the flip side, we didn't want to be comical or crude. I'm OK with irreverent, but I didn't want to lower the perceived value of the wine with silliness." Meloney, a graphic artist with a master's degree in fine art, sought to create a design that would give people a sense of the wines and the people behind them. "She ended up doing an original drawing that came across as classic Ameri- The Quadys wanted their labels to be non-traditional, and slightly edgy. can tattoo style," Quady said. "This was 2006 and tattoos were on the rise, but not as mainstream as they are now, so it was a little edgy." The label for the winery's first wine, Steelhead Run Vineyard Viognier, depicts a sparrow with flower accents. "It says, fresh graceful, bright and floral at the same time. The significance of the sparrow in flight is new beginnings – a hope of new opportunities," Quady said. One of the most graphic Quady North labels adorns its cabernet franc. It shows a juicy red heart pierced by a corkscrew. "We had a tortured experience with cabernet franc. We lost a barrel off the Wine Analysis Don't just hear it on the grapevine Kits available • • • • FOOD DIAGNOSTICS 82 Acetic Acid Ammonia Copper Ethanol • • • • Glucose / Fructose Iron Lactic Acid Malic Acid • • • Potassium Total Antioxidant Status Total Sulphites (TS02) Randox Food Diagnostics, 515 Industrial Boulevard, Kearneysville, West Virginia, 25430 T +1 304 728 2890 E enquiries@randoxfooddiagnostics.com I www.randoxfooddiagnostics.com V I NVineyard and Winery Management - Wine Testing MAY13.indd 1 E YARD & WINERY MANAGEMENT July - Aug 2013 | 28/05/2013 m m e d i a . c o m w w w. v w 11:50