Issue link: http://read.dmtmag.com/i/138003
merica is an under-recognized jewel, too. Our fundamental point of difference from state associations is that we represent nearly all 50 states, so our grassroots political outreach is very powerful. With enhanced marketing and public relations efforts, we will build WineAmerica's trade recognition, membership and services to our members. The broad national contact base I built in Lodi is coming in very handy as I take on this role. I am loving it. [ V&WM] Since 2000, the number of wineries in the United States has grown by nearly four times, with most of that growth in the "Other 47," states beyond California, Oregon and Washington. We now see New York's Finger Lakes and Long Island, Virginia's Blue Ridge Mountains, and the Texas High Plains touted by major travel publications as "wine destinations" worth a visit. How has the growth MARK CHANDLER'S RESUME + Birthplace: Visalia, Calif. + Background: A seventh-generation farmer, Chandler's family raised olives, oranges, tree fruit and grapes in nearby Exeter. + Education: Bachelor's degree in agricultural business management, California Polytechnic State University; Master's degree in organizational development from Fielding Graduate University, Santa Barbara. + Position: Executive director of WineAmerica. + Personal: Chandler and his wife, Jan, farm 180 acres of vineyards in California's Lodi AVA. of the U.S. wine industry as a whole affected WineAmerica? [ MC ] We are ecstatic about these developments. They have given us so much more to talk about, and touch points with legislators in every state. They all appre- ciate that winery growth means economic development and jobs, in production, marketing, sales and tourism – not to mention tax revenue. It is a boon for us. [ V&WM] For many years, WineAmerica's flagship issue was Your Source for QualitY eQuipment & Service 805-226-8100 www.thevintnervault.com w w w. v w m media.com J u l y - A u g 2 0 13 | V I N E YA R D & W I N E RY M A N A G E M E N T 99