Vineyard & Winery Management

BEAUTY AND BRAWN WESTERN SQUARE I N D U S T R I E S Stockton, CA 95205 • 209.944.0921 • WesternSquare.com Lean, Green and Made in America 35 V I N E YA R D & WINE RY MANAGEM ENT | Jan - Feb 2014 w w w. v wm m e d i a . c o m

• Cover Page
• Are 'POP Wines' a Threat to the Soul of Wine?
• Unified Wine & Grape Symposium Exhibitor Survey
• V&WM 2014 Conference and Trade Show Preview
• Harvest 2013
• The Benefits of Batonnage
• Northwest Growers Experiment with Hybrids
• High Marks for Community Colleges
• Mexico's Wine Industry Grows Up
• Plant-based Wine Packaging
• Navigating the Self-Distribution Maze
• Proactive Budgeting for 2014
• Q&A: Michaela Rodeno
• Requiring 'Serving Facts' on Wine Labels Could Prove Costly
• Scene at: Grand Harvest Awards
• News in Focus
• Uncorking PR: Meeting with the Media
• Wine Wise Marketing: Communication is an Art
• End PostL Time to Push Back
• Market Watch: Seeing Red
• Northwest Watch: Oregon Land Rush
• Soil & Cellar: The Quest for Complexity
• Publisher's Page
• Spotlight
• Calendar
• Advertiser's Index