Issue link: http://read.dmtmag.com/i/230154
In all, wineries in Mexico produce an estimated 1.6 million cases a year, with 90% of that generated from Valle de Guadalupe. Only about 10% is exported, a percentage producers would like to increase. Vino from Mexico is a U.S. importer of ultra-premium wines from Baja and other parts of Mexico, founded by Marvin Nahmias and Roberto Tame. The company represents approximately 35% of the wines in Mexico – exporting five containers in two years, or 5,000 cases – and selling direct to consumers via its website, vinofrommexico.com. It also sells to Costco and Whole Foods, as well as to star chefs such as Richard Sandoval and Rick Bayless. "Mexico makes 1.6 million cases a year and we could easily export 200,000 if demand picked up," Nahmias said. "Everyone in Mexico makes the wine like they Mexican wines attracted a crowd of Millennials at the Wine Riot event in San Francisco. want to make, versus just making a one-time hit of a wine for the U.S. market." The company kicked off a new marketing campaign to highlight its wines at the Second Glass "Wine Riot" event held in San Francisco last June, working in conjunction with Benson Marketing Group. "At Wine Riot SF, four of the wines we poured from Mexico were voted among the top 10 wines rated by attendees," said Sarah Jones of Benson Marketing. "The table was busy from open to close." Those wines included a 2011 Monte Xanic Chenin Colombard (which retails for $12), 2009 XikBal Cabernet Blend ($19.99), 2009 Trazo Tempranillo Blend ($59.99) and 2011 Monte Xanic Calixa Grenache Rosé ($14). All were from Valle de Guadalupe. Affordable POS Systems & Wine Club Software SmartClub: The most robust Wine Club Software available integrated or sold separately. Powerful POS technology that tracks your inventory, sales and customers. Automate your wine club! Simplify club management with a stand alone or integrated software solution. Call or click for a demo today! 800.227.0 800.227.0202 www.winewaresoftware.com Vist us at Unified Symposium Booth #1126 WineWare Software is a Granbury Solutions Company 84 V I N E YA R D & WINE RY MANAGEM ENT | Jan - Feb 2014 w w w. v wm m e d i a . c o m