Issue link: http://read.dmtmag.com/i/299589
9 2 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 014 w w w. v w m m e d i a . c o m based tool that brands can use to search for local tweets, it is easy for those just starting out. DIGITAL GEO-FENCING In 2013 VinTank (www.vintank. com), provider of social media man- agement software for wineries and restaurants, introduced geo-fencing as a feature for its Elite customers. The Yountville, Calif.-based com- pany helps clients see what people are talking about on social media and provides information about their customers with an easy-to- use dashboard that curates con- tent from all public social networks, including Twitter, Instagram, Face- book, Pinterest and blogs. For the past five years, through its social listening tool, VinTank has tracked every public social media conversation about wine and every social customer who has ever mentioned wine on social media. It measures more than 350 million VinTank's geo-fencing feature allows wineries to reach out through social media to potential visitors who are nearby. Carlsen & Associates 707-431-2000 "Their customer service is next to none, and the quality, reliability of their products stand alone. We have exclusively converted our entire cellar to Carlsen & Associates equipment. I prefer to spend my money with people I trust!" "Thank you Carlsen & Associates!" Robert Renzoni Robert Renzoni Vineyards & Winery Temecula, CA "