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w w w. v w m m e d i a . c o m M a y - J u n e 2 014 | V I N E YA R D & W I N E RY M A N A G E M E N T 9 5 and with two tasting rooms in Ore- gon – Hood River, where the winery is located, and Bend – and two in South Dakota. President David Bar- ringer views social media as a way to meet people, share their stories and build ongoing relationships. "Once you have a relationship that's sincere, honest and trusting, sales will come," he said. "And if not, that's OK, too. Our company culture is very outgoing and fun and guests that have interacted with us through Facebook, Instagram or Twitter end up becoming our most outspoken advocates because it feels more like a friendship." Barringer wants to get to know those who are tweeting about Naked Winery before he invites them to visit the tasting rooms. "I want to make sure to build the friendship first, and then invite them back for wine tasting," he said. "We start conversations on Twitter with people tweeting from a nearby brewery or other local spots. Sometimes the conversation isn't even about wine, we love get- ting to know people through what a fan of pinot noir," she said. "We tweeted them both, saying we just opened a bottle of our 2010 pinot noir. They made an effort to come over because they were curious to try our wine. They ended up taking home a case, and sharing pictures of themselves in our tasting room." "A lot of times people are so happy to be given other options or suggestions of places that they may not have found on their own," Vallery said. "It is flattering to many people, simply to be acknowledged by brands on social media." Shana Bull (formerly Ray) is a writer and digital marketing director who works with wineries, food pro- ducers and tech brands in Sonoma County, Calif. Find her on Twitter at @sharayray. Comments? Please e-mail us at feedback@vwmmedia.com. they are talking about, and that ongoing friendship brings people to the tasting room." Jess Poshepny Vallery, direct sales and marketing manager at Tri- one Vineyards & Winery in Geyser- ville, Calif., connects with people through conversational and invita- tional tweets. "Many of the com- ments we hear from people are, 'Oh, we didn't even know you were here,' or 'We drive by all of the time and just never stop,' Vallery said. Trione uses VinTank's geo-fenc- ing feature and dashboard to reach out to people visiting nearby winer- ies and restaurants. For example, Vallery tweets people who are posting pictures at local wineries, or having lunch in Geyserville, and invites them to come by the tasting room. "Two women were lounging by the pool at Francis Ford Cop- pola Winery and we got a VinTank message that one of the women is Jess Poshepny Vallery of Trione Vine- yards & Winery in Geyserville, Calif., invites people to visit through conversa- tional tweets. Letina tanks, sanitary valves DQGÀWWLQJV St. Patrick's of Texas • StPats.com 50,000 square feet of Stainless Steel