Outdoor Power Equipment

May 2011

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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COVER STORY By Bob Clements CHANGE Vincent Peale. In his book, Peale stated that before you can change who you are, you have to change how you think about who you are. Y At the time I read the book, I was a young man who had just started a career as a sales- person for a large office machine company. As competition began to enter my market, my sales dropped and I started searching for any ideas on how to get back in the game. This book, along with two others, helped me understand that regardless of how hard you work to improve your circumstances, no long-term change will occur until you first radically change how you think about your situation. Whether you realize it or not, every time you say, “I can’t,” you set up a “4-minute mile” barrier in your mind about your service department and what it can accomplish. ears ago, I was fortunate to read a book titled “The Power of Positive Thinking,” written by Dr. Norman YOUR THINKING TO STEP UP YOUR SERVICE 16 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com Illustration ©istockphoto.com/ildogestoildogesto

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