Contents:
MAY 2011 | Volume 54 | Number 5 Cover Illustration ©istockphoto.com/ildogestoildogesto
products
28 Mowers and More: Eco-friendly Mowers
features 22
16
Change your thinking to step up your service
If you want to break through the current barriers in your service de- partment and take it to the next level, you must first dramatically change your thinking about its profit potential, according to Bob Clements, president of Bob Clements International, Inc.
22 Power of social media
Les Robinson, a five-year social media veteran who was recently hired by Stihl Inc. to serve as its social media specialist, provides you with an overview of social media and tips on how to harness its power.
26
Propane-fueled equipment, propane autogas vehicles can empower OPE dealers
Brian Feehan, vice president of the Propane Education & Research Council (PERC), explains the benefits of offering to sell and service propane-fueled equipment, as well as owning and operating vehicles fueled by propane autogas.
departments
6 Upfront 8 Anonymous Distributor In the OPE industry, you and I have to be calculated risk takers.
10 Industry News 20 Dealers’ Domain:
How do you plan to improve your service department this season?
34 Marketplace 35 Key Distributors 37 Advertisers’ Index
4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
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38 New Products 26
30 Portable Power: Chain Saws
