Issue link: http://read.dmtmag.com/i/48221
40 • DECEMBER 2011 • WORLD FENCE NEWS FENCETECH'12 Preview FENCETECH/DECKTECH continued from page 38 design. Test your knowledge of what gates and operators match given con- ditions and what accessories and safety devices should go with them. • LEED Certification – How To Get Started. Seminar 25-4 Presenters: U.S. Green Building Council (USGBC) LEED, or Leadership in Energy and Environmental Design, is an inter- nationally-recognized green building certification system. Developed by the U.S. Green Building Council (USGBC) in March 2000, LEED provides building owners and operators with a framework for identifying and implementing practi- cal and measurable green building de- sign, construction, operations and maintenance solutions. Diverse professionals, including architects, real estate professionals, fa- cility managers, engineers, interior de- signers, landscape architects, construction managers, lenders and government officials all use LEED to help transform the built environment to sustainability. • 21 Golden Nuggets! Delivering Unexpected Great Customer Service. Seminar 25-5 Presenter: Nancy Friedman, The Telephone Doctor In a world where everyone seems to do the bare minimum to get by, Nancy Friedman, The Telephone Doc- tor, will show you how to go above and beyond what "everyone else" does. In this session, Friedman will share 21 great, unexpected customer service techniques to help you rise above that grey mass of average and become an island of excellence in an ocean of mediocrity. • Marketing with Social Media: The Power and The Problems. Semi- nar 25-6 Presenters: Mary Lou and Walt Denny, Walt Denny Inc. Use of Social Media Marketing is a powerful strategy that builds links, attention and traffic to your web site and business. When used wisely, it is a low-cost promotional method that ed- ucates your potential customers on the value of doing business with you. De- velop a plan to boost your search rank- ing so you can attract more qualified prospects to your web site. 8:30 a.m. – 10:30 a.m. • Deck & Railing Boot Camp. On The Job Training & Hands-on Educa- tion. Sponsored by VFDRMA's Deck & Railing University. Work side-by-side with Robin Lopez and Kim Katwijk, two of the nation's top deck designers/builders, and get hands-on personal knowledge from an experience that doesn't exist anywhere else. You will receive industry specific training covering: Designing and plan- ning; bidding and estimating; making the sale; understanding the code; foun- dations and footings; ledger connec- tions; flashing and alternative methods. This hands-on educational opportunity will continue on Thursday from 7:30 a.m. - 9:30 a.m. THURSDAY, JANUARY 26, 2012 7:30 a.m. – 9:30 a.m. • Deck & Railing Boot Camp. On The Job Training & Hands-on Educa- tion. Continuation from previous day. 8 a.m. – 9:30 a.m. seminars • Distilled Wisdom: The Top Ten Business Principles for Being Suc- cessful in the Fence Industry! Seminar 26-1 Presenter: Mark Towers, Speak- Out Seminars Mark did his "homework" before- hand. He will share insights that he learned from fencing professionals and couple them with other "success nuggets" gathered from entrepreneurs outside the fence industry. The top 10 business principles will be concepts that can be immediately implemented in your arena. • Electrical Training for Gate Op- erators (Free.) Seminar 26-2 Presenters: Buck Buchanan and OIS instructors, AFA panel Physically participate during this seminar with an electrical training board as used at the Gate Operator In- staller School. The fundamentals of electrical components, the procedures for electrical testing, and the basics of electrical schematics will all be pro- vided by OIS Instructors during this seminar. This is your chance to be- come proficient when addressing elec- trical issues with gate operators. • Blueprint for Success: Making Plans for a Profitable 2012. Seminar 26-3 Presenters: Chain Link Fence Manufacturers Institute (CLFMI) Don't get caught up in what the experts say about the near-term eco- nomic situation – you're not in it for the "near-term," you're in it for the long haul. In this hands-on, informa- tive session you'll not only get a han- dle on how to anticipate and deal with upcoming economic challenges, you'll also get practical, you-can-do-it-this- year tips on how to position your com- pany to be profitable in 2012 and an industry leader in the future. • Triple Your Profit. Seminar 26-4 Presenter: Al Bates, Profit contin ued on pa g e 42