Issue link: http://read.dmtmag.com/i/48221
16 • DECEMBER 2011 • WORLD FENCE NEWS AVAILABLE! CUSTOM ITEMS Fortress Iron rebrands with name change to The Fortress Company RICHARDSON, Tex. — Leading iron railing and fence manufacturer Fortress Iron announced on Oct. 25 that it has a new name, The Fortress Company. The rebranding reflects the company's strong growth, as well as broadened product offerings in the res- idential and commercial building and remodeling markets, the company said. The Fortress Company is com- posed of three distinct business units: divisions Fortress Railing Products and Fortress Fence Products, as well as an associate company, OZCO Building Products. As part of the rebranding efforts, VISIT US AT BOOTH NO. 1804! ECGO Cell Phone Entry System BRINGS YOU FEATURES: Weatherproof Stainless Steel Call forwarding. Rings up-to 3 numbers in sequence. When first number is not answered calls will forward to next number on list. Dial preset number for door open without the key and no extra cost (max. 100 numbers) Works with mobile and land lines Answer visitor's call no matter where you are For use with most door lock and gate automation systems the company's web site address changes from FortressIron.com to TheFortressCompany.com, which in- cludes new brand identities and web sites for Fortress Railing Products (FortressRailing.com) and Fortress Fence Products (FortressFence.com) that are specifically tailored to each in- dividual market to help consumers quickly find their desired product. A link has also been added for OZCO Building Products (ozcobp.com). Fortress Railing Products has un- veiled new additions to its existing iron railing product line of Fortress Fe26, Fortress Fe26 PLUS, Railing Balusters and Fortress Pure View Glass Railing. The new aluminum railing system, Fortress Al13 Railing (releasing 2012), offers first of its kind pre-welded alu- minum system, while FortressAccents Post Caps and LED Lighting (coming in 2012) provides an integrated out- door accent lighting system for cus- tomizing fencing and decks, said Matt Sherstad, president of The Fortress Company. Fortress Fence Products extends Get This and Many Other Innovative Products from East Coast Gate Operators Inc. 704.768.2230 Distributor of Gate Operators and Innovative Access Control its Versai™, Classic, and Estate iron fence lines with the introduction of Titan Fence by Fortress, suitable for industrial and high security areas. Titan Fence by Fortress is de- signed and manufactured to meet the stringent requirements of commercial and industrial architects and offers strength, precision and durability com- bined with an attractive appearance, Sherstad said, adding that, "This wide array of fence products provides one- stop-shopping for anyone looking for residential, commercial or industrial fencing solutions." OZCO Building Products are in- novative products for fences, decks, lumber treatment and other building projects. Its large variety of brands in- clude OZ-Post, an innovative post an- chor system which requires no concrete or digging, ProFence Panels, Lumber Shield Wood Stain and Sealer, and Design Craft Millworks. OZCO's wide ranging products reflect its pursuit to expand and better serve the needs of DIYers and building professionals. The timing of rebranding is in an- ticipation of The Fortress Company's tenth year, a period which has seen rapid expansion, including 400,000 square feet of production facilities. The Fortress Company headquarters and distribution center boasts a total of 80,000 square feet of inside storage as well as 1-1/2 acres of paved outdoor storage. "We've been continuously ex- panding into new markets and grow- ing market share, and the name Fortress Iron no longer encompassed the breadth of products and non-iron materials we provide," said Sherstad. "Iron will always be a mainstay for us, but we've moved beyond that to be- come a diverse outdoor living and building products company." The Fortress Company is an inno- vative building products manufacturer focused on supplying and servicing the growing railing, fence and building product industries in North America. Additional information about the company may be found at its web site, TheFortressCompany.com. Northeast Trade Show set for Newport, R.I. The Northeast Chapter of the AFA has scheduled its regional trade show for Friday, March 2, 2012 (education seminars) and Sat- urday, March 3 (trade show exhibi- tion). It will be held in beautiful Newport, R.I. More details will be available in the near future, but in the meantime contact trade show chairperson Joyce Tavares of Statewide Fence Builders at 401-941-9150 or e-mail joyce@statewidefence.com. For tress Ir ne w name , a ne w gr o ing reflects the compan w logo, as well as br The For sho th, off v e w u c on announced that it has a tress Compan y kets, the compan ial b erings in the residential and com- mer n abo oadened pr . y' ilding and remodeling mar y said. The rebrand- , and s str ong oduct -