and other email marketing initiatives to reach your customers
this holiday season, with fewer and fewer people taking advantage
of the good ole USPS to send holiday greetings, a hand-written
note of thanks can make a big impression. Aren't up-to-speed
with email marketing? Visit the Outdoor Power Equipment online
archives and read my recent article to get rolling with a dealer-
ship newsletter: http://outdoorpowerequipment.com/2015/07/05/
does-your-e-newsletter-deliver/8010/.
TIP #7 BE GENEROUS
The holidays are all about giving, and it is the perfect time of
year to get involved in your community. Whether you organize
a holiday gift-giving tree, volunteer for a great cause like Habitat
for Humanity, or adopt a local charity with values that align with
yours, don't forget to give back this holiday season. Your efforts
will be appreciated, and you can work together with your charity
of choice to create cross-promotional social posts to encourage
others in the community to take part, all while getting the gift of
a little good online reputation karma.
Got a holiday promotion that's worked for your dealership?
I'd love to hear your seasonal success stories! Drop me an email at
colleen.malloy@arinet.com.
FEATURE STORY
www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT OCTOBER 2015 23
Colleen Malloy is the director
of marketing at ARI Network
Services. Prior to joining ARI in
November 2013, Malloy served
as the editor of Motorcycle
and Powersports News. She
is dedicated to the mission
of helping dealers improve
their operations through the
implementation of ever-evolving
best practices paired with ARI's
suite of an award-winning data-driven software tools and
marketing services that help dealers "Sell More Stuff!" —
online and in-store. ARI removes the complexity of selling
and servicing new and used inventory, parts, garments and
accessories for customers in the outdoor power equipment,
powersports, marine, RV, automotive tire and wheel, and
white goods industries. More than 22,000 equipment dealers,
195 distributors and 140 manufacturers worldwide leverage
ARI's website (www.arinet.com) and eCatalog platforms to
"Sell More Stuff!"
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