CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis,
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4 OCTOBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
OCTOBER 2015 | Volume 58 | Number 10
16 Change is not a dirty word
Jeff Sheets, founder and owner of OPE Consulting Services,
reveals five things that you need to do, if you haven't done so
already, in order to not only survive but thrive in today's
competitive business climate.
18 Powering the next generation
of engine experts
Carissa Gingras, marketing director of consumer engine and service
at Briggs & Stratton Corporation, shares the inspiring story of how
Nolan Bunting, a 17-year-old high school student from Homer,
Alaska, became the only individual from his school district to ever
achieve a Briggs & Stratton Master Service Technician certification and
and only one of four people to accomplish the feat in the state of Alaska.
22 7 marketing tips and tricks
to treat your bottom line this holiday season
With the holiday season just around the corner, Colleen Malloy,
ARI's director of marketing, shares with you seven ways to
remind customers that your store is stocked with goodies that
can make excellent holiday gifts.
24 Vendor Finance: Giving equipment dealers
a strategic edge for growth
Mark Scardigli, vice president of sales at Marlin Business Services
Corp., stresses the importance of offering financing to your
customers and provides you with six steps to establish a successful
vendor finance program.
6 Upfront
8 Anonymous Distributor
10 Industry News
31 Marketplace
33 Key Distributors
34 Advertisers' Index
18
Cover photo ©istockphoto.com/mediaphotos
16
26
FEATURES
DEPARTMENTS
26 Equipment Trends:
Consumer Mowers
28 Product News
PRODUCTS
28
