Outdoor Power Equipment

October 2015

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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16 OCTOBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com CHANGE is not a dirty word COVER STORY | Best Practices ■ BY JEFF SHEETS The word "change" gets thrown around a lot, both personally and professionally. We've all heard the following expres- sions: "They need to change," or "We need to change," or "Things are chang- ing." Generally, what I see though is that most people go kicking and screaming all the way until the "change" happens, and then they accept it and move on… hopefully. There are those people who still want to cling to the old way of doing things because they are so comfortable. In the outdoor power equipment (OPE) world, or in the retail world in general, things have changed dramati- cally in the past 10 years. How have you responded to those changes? Let's look at the top five changes that you should have made by now, and grade yourself on how you have done on implementing them. You get an "A" if you have incorpo- rated all five changes, but a failing grade if you have made less than three changes. Obviously, changes still can be made to improve your grade, but you must estab- lish a goal with a timeline for completion. Nothing ever gets accomplished without a goal and a plan in place. #1 TECHNOLOGY Have you upgraded your software to the latest version? Are you still running a DOS platform instead of Windows based? Software providers are not evil and trying to make you pay more money for useless stuff! They are upgrading software to provide you with the best opportunity to do business in the most efficient way possible. Many times, the upgrades are done because users have requested them. Do not fall behind in this area. The things that have happened with regard to inven- tory management, ordering and pricing are too numerous to mention here. After you upgrade, you need to learn what the latest version of your software can do to make your life easier. I have been in many dealerships where they have great soft- ware but use it inefficiently. When your software provider holds training sessions, attend them or have them come to your dealership and individually train you. I mention this about software, but this ap- plies for any technological advancement. If you decide to procure it, then make sure you do your best to know it well. 5 things that must be done to survive and thrive in today's business climate

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