www.cheersonline.com
3
November/December 2015 •
CONTENTS
November/December 2015
Vol. 26 No. 9
On The Cover :
Photo credit: ©istock.com/manley099.
32
16
36
26
features
12
3
November/December 2015 •
16 International Love
How to capitalize on the current consumer interest in imported whiskey
By Jack Robertiello
20 25th Anniversary special:
As part of our look back for our 25th anniversary, we present the top 20
beverage alcohol product launches of the past quarter century
By Melissa Dowling
26 Holiday Mixology
Eight trends driving seasonal beverage development
By Kelly A. Magyarics
32 Super Cider Pairings
The fermented apple drink is a perfect match for fall cusine
By Kyle Swartz
36 Party On
Tips for holding holiday events
By Kyle Swartz
12
Putting on
the Spritz
Smart marketing, sourcing
and pricing are enticing more
customers to pop the cork on
sparkling wine
By Thomas Henry Strenk
COVER STORY
