Contents:
APRIL 2012 | Volume 55 | Number 4 Cover image©istockphoto.com/ugurhan.
departments
6 Upfront 8 Anonymous Distributor 10 Industry News 34 Marketplace 35 Key Distributors 38 Advertisers' Index
products
26 Technology Focus: Business Management Systems & Web Services
16 features
16 Turning your service department from cost center to profit center In the first of a series of articles on increasing shop profitability, Jim Yount, founder and chief executive officer of Jim Yount Success Dynamics LLC, provides dealers with advice on how they can maximize the efficiency and profitability of their service department.
20 Increasing qualified traffic and boosting sales with Search Engine Advertising
Bob McCann, director of education at ARI, shares his insights as to how Search Engine Advertising drives higher quality online traffic in support of a dealer's sales efforts.
22 Tech2Tech: EFI Update Dave Worden, program director for SkillsUSA, brings you up to speed on the latest in Electronic Fuel injection (EFI) technology.
28 Equipment Focus: Chain Saws & Stump Grinders
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32 New Products
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
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