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Issue link: http://read.dmtmag.com/i/61712
Upfront Editor Steve Noe snoe@m2media360.com M2MEDIA360 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 www.outdoorpowerequipment.com Importance of green spaces W ith April being National Lawn Care Month — and your customers coming out of hibernation to either bring you their outdoor power equipment for service or to replace their old equipment by pur- chasing new — now is the perfect time to remind them of the importance of green spaces. "There are a lot of environmental, lifestyle and economic benefits offered by well-maintained green spaces that the public might not necessarily associate with a manicured yard or park," said Cindy Code, executive director of Proj- ect EverGreen, a national non-profit or- ganization whose mission is to preserve and enhance green space in our commu- nities. "As we're on the cusp of another lawn care season, National Lawn Care Month in April is a natural time to think about those green space benefits." According to Project EverGreen, green space benefits include: • Urban advantages: More green space within a city's boundaries helps regulate air quality and climate and reduces energy consumption by countering the warming effects of paved surfaces. • Decreased air-conditioning costs: The right type of tree can reduce a home's summer cooling costs by 20 to 40 percent. Additionally, the cooling ef- fect of an average-size lawn is equal to about nine tons of air conditioning. • Cooler summer days: Lawns will be 30 degrees cooler than asphalt and 14 degrees cooler than bare soil in the heat of summer. • Water-quality protection: Proper landscaping reduces nitrate leaching from the soil into the water supply and reduces surface water runoff. Executive Vice President Editor Production Manager • Improved air quality:Trees, shrubs and turf remove smoke, dust and other pollutants from the air. One tree can remove 26 pounds of carbon dioxide from the atmosphere annually, equaling 11,000 miles of car emissions. • Improved property value: Consumers value a landscaped home up to 11.3-percent higher than its base price. • Increased retail activity: Green- ery and flowers attract shoppers and resi- dents to urban areas, spurring economic growth. • Increased worker productivity: Psychologists have found that access to plants and green spaces provides a sense of rest and allows workers to be more productive. • Lower crime and enhanced self- esteem: Studies over a 30-year period in communities, neighborhoods, housing projects and prisons show that when landscaping projects are promoted, there is an increase in self-esteem and a decrease in vandalism. • Increased community appeal: Parks and street trees have been found to be second only to education in residents' perceived value of municipal services offered. • Safer neighborhoods: In a study conducted at a Chicago public housing development, residents of buildings with more trees and grass reported that they knew their neighbors better, socialized with them more often, had stronger feel- ings of community, and felt safer and better adjusted than did residents of more barren but otherwise identical buildings. For the complete list of green space benefits, visit www.projectevergreen.com/ why-green-matters. OPE 6 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com 626 Wilshire Blvd., Ste. 500, Los Angeles, CA 90017 Ph: 213-596-7226 • bloria@m2media360.com Account Representatives: Bruce Loria 16267 W. 14 Mile Rd., Ste 202, Beverly Hills, MI 48025 Ph: 248-530-0300 • lpalmer@m2media360.com Leslie Palmer Phone: 213-596-7220 • Fax: 213-624-0997 gdatz@m2media360.com Classified Sales/Marketplace: Glenn Datz OPE Staff Editorial Direction Art Director Charles Forman Steve Noe Karen Kalinyak Richard Brandes Brian Snook Direct Mail List Sales Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Reprint Service President/CEO Vice President, Finance and Operations Vice President, Circulation and Collateral Services Production and Operations Director Executive Director, EETC Senior Advisor, Servantage Dixie Sales Pres., Plano Power Equipment and Whipper Clipper M2MEDIA360 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Editorial Advisory Board Jim Roche Jim Starmer Glen Whitt For subscription inquiries and customer service questions, Circulation please call (845) 856-2229 or fax (845) 856-5822 business hours: 9 a.m.-5 p.m. EST Publisher's Notice: We assume no responsibility for the validity of adver- tising claims in connection with items appearing in Outdoor Power Equipment. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorse- ment by Outdoor Power Equipment or M2MEDIA360, or preference over similar products not mentioned. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601