PowerSports Business

February 15, 2016

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22 • February 15, 2016 • Powersports Business ATV/UTV www.PowersportsBusiness.com Yamaha Motor Corp., USA is supporting the National Hunting and Fishing Day (NHF Day) again in 2016, giving away the all-new Yamaha Kodiak 700 ATV with electric power steering (EPS) through an online sweepstakes at www.yamahaoutdoors.com/nhfday. This is the ninth year Yamaha is sponsor- ing NHF Day and working to raise funds and awareness through the Assembled in USA Kodiak 700 sweepstakes. The giveaway is being promoted online and at NHF Day events nationwide. Outdoorsmen and women, 18-years-of-age or older, can enter to win by simply registering online through October. "Everyone at Yamaha is proud to con- tinue our support of NHF Day and its mis- sion by giving away an all-new Kodiak 700 ATV," said Steve Nessl, marketing manager for Yamaha's ATV/side-by-side group. "Part- nering with key organizations like NHF Day is integral to Yamaha's conservation efforts and outreach to outdoor recreational enthu- siasts, and this being our ninth year furthers that point." NHF Day serves as the most effective grass- roots effort ever taken to promote outdoor sports and conservation. Yamaha, through its relationships with organizations such as Ducks Unlimited, Rocky Mountain Elk Foundation, Safari Club International, Buckmasters, Tread Lightly!, National Wild Turkey Federation and NHF Day, among others, is a continued supporter of conservation efforts for outdoor recreational enthusiasts. Scheduled annually on the fourth Saturday of September, this year the celebra- tion of hunting, fishing and conservation is set for Sept. 24. "We're delighted to have Yamaha as an important supporter of NHF Day for almost a decade now," said Misty Mitchell, director of conservation programs for America's Wild- life Museum and Aquarium in Springfield, Mo. — the official home of National Hunting and Fishing Day. "I'm excited for NHF Day entrants this year, as the all-new Kodiak 700 is an ATV that's great for the outdoors, and we're looking forward to another incredible turnout on the online sweepstakes and at our events in September." One entrant will win a 2016 Yamaha Kodiak 700 EPS in Hunter Green, a vehicle Assembled in USA featuring class-leading performance and value for the hard-working utility ATV customer. Total approximate retail value is $8,199. No purchase necessary. Sweepstakes ends 11:59 p.m. Pacific Stan- dard Time on Oct. 31. The winner will be determined by random drawing. STI UNVEILS NEW OUTBACK HT With the all-new Outback HT tires, STI Tire & Wheel brings multi-purpose and multi- terrain attitude to owners of mid-size utility off-road ATVs and UTVs. The new Outback HT tires feature a wider and flatter profile for stable and smooth performance. The familiar Outback tread style features a stepped-lug design that adds strength, plus dimpled lugs along the shoul- der that offer increased dirt-grabbing surfaces. The center "V" tread pattern uses solid-center blocks for ride comfort, long-life durability and sure-footed performance on hard sur- faces. It's a design that's built to last through long days of work or trail rides. The Outback HT is available in seven sizes from 23-inch up to 25-inch, making it ideal for a wide range of ATVs and small UTVs. Like all Outback tires, the HTs use a 6-ply bias carcass and a built-in rim guard for durability without adding weight. Launched in 2013, the Outback tire line also includes the Outback AT, XT and XLT tires in sizes from 25-inch through 28-inch, plus the mud-performing Outback MAX tires with their deep lugs and sizing from 28-inch up to 34-inch. STI Tire & Wheel experts designed the complete Outback line to cover the in-demand sizes and fitment applications for today's ATV and UTV owners. Suggested retail prices for the new Outback HT tires range from $83 to $117. HAN PROMOTED AT AMERICAN HONDA American Honda announced that Susie Han has been promoted to the position of ATV and side-by-side media coordinator. Han, who previously served as marketing coordinator, assumes the role previously held by Jeffrey Tigert, who recently accepted a position in product planning. "I'm excited with this opportunity," Han said. "I enjoy working with ATV and side- by-side media, and this role will allow me to further develop those relationships." Han was hired as an American Honda associate in 2007 after working as a contractor for a year and a half. As media coordinator, she will work closely with journalists at endemic and non-endemic media outlets while helping to shape media strategy for Honda four-wheel powersports models. "I'm very pleased that Susie has accepted this position," said Lee Edmunds, manager of Motorcycle Marketing Communications at American Honda. "She's both capable and hardworking, and during the eight years that she has worked with Honda's ATV and side-by-side models, she has developed a sound knowledge of this important seg- ment. I'm confident that she'll be great in her new role." RANGER XP 900 EPS WINS MAGAZINE AWARD Polaris Industries Inc. announced the Ranger XP 900 EPS has been selected by Game & Fish/Sportsman's readers for a "Reader's Choice Award" in the side-by- side category. "Polaris would like to thank the readers of Game & Fish/Sportsman for recognizing the Ranger XP 900 EPS,'" said Tim Blinkhorn, general manager of Ranger. "Polaris Ranger has become an industry leader by delivering vehicles that fit our customers' needs and receiving this award from those who use our vehicles is an honor." The Game & Fish/Sportsman "Reader's Choice Awards" are compiled from votes from nearly 5,400 hardcore hunters. The Ranger XP 900 EPS took 50 percent of the votes in the side-by-side category, with the second place at 14.6 percent and third at 13.7 percent, for a decisive win in the category. The vehicle has won several awards in the hunting industry since its introduction for model year 2013. PSB DIGEST Yamaha Kodiak 700 giveaway part of NHF Day Yamaha has donated a 2016 Kodiak 700 EPS in support of National Hunting and Fishing Day. STI Tire & Wheel introduced its new Outback HT tires. Choice Awards" are compiled The Polaris Ranger XP 900 EPS won a Reader's Choice Award from Game & Fish/Sportsman's readers. SUSIE HAN

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