CCJ

August 2016

Fleet Management News & Business Info | Commercial Carrier Journal

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QUICK LOOK: Carrier: Marten Transport Solution: Conversion Orientation Impact: Cost Savings; Less Time for Orientation; Protection Against Litigation Website: conversionelearning.com drivers are out on the road. Online orientation can save up to two and a half days in orientation for most fleets. During traditional orientation, drivers typically start orientation on Mondays. With online orientation, drivers can start any day, allowing carriers to graduate more drivers per week. Carriers that have implemented online orientation from ConversionU are also enjoying improved asset utilization, and better driver retention. With this type of training, carriers can choose to have drivers come in and complete orientation on-site at their terminal locations, or drivers complete the online orientation at home or over-the-road before they come in to take their road test, get their truck, and join the company. "The program is flexible, scalable, and drivers love it," said Norlin. With Conversion Orientation from ConversionU, orientation classes and testing are completed online through a Learning Management System powered by EBE Technologies. Carriers can select from standard driver orientation courses produced and developed by Conversion Orientation, or like Marten Transport, all courses can be customized and produced for individual carriers. As costs continue to rise, carriers continue to struggle with driver turnover, and fleet executives lose sleep at night wondering how to make life better for drivers – online orientation provides a giant step in the path of creating a better driver experience.

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