WEDNESDAY, OCTOBER 19
The inaugural lineup of UTV University presentations features proven powersports dealer training specialists
and a roundtable discussion about the state of the UTV industry. Gain effective tools and tips that you can
implement upon returning to your dealership.
OCT. 19-21, 2016•LOUISVILLE, KY - KENTUCKY EXPOSITION CENTER
Session Sponsor Premier Sponsors
EDUCATION BY
9 a.m.
Using Processes to Guide – Not Control – UTV Sales at Your Dealership
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Mark Mooney, principal, Mark Mooney Powersports Consulting
Dealerships large and small can learn how to work from a process on the sales floor, while at the same time tailoring
their approach to the individual needs of the UTV customer.
10 a.m.
How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales
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Jennifer Robison, national retail specialist & visual merchandising coordinator, Tucker Rocky Distributing
If you've ever wondered why you're not selling more accessories and generating more lines on your ticket,
Jennifer will provide an exhaustive list of tips that can be enacted upon immediately to drive profit to your
parts and accessories department.
11 a.m.
Following the UTV Profit Tree From Sales to Service
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Ty Bello, VP sales & marketing, American Landmaster
Industry veteran Ty Bello will get dealers fired up in a myriad of ways with his effective speaking approach.
He'll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profits in all of them.
Noon
Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch)
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Hosted by Dave McMahon, editor in chief, Powersports Business magazine
Will take an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders.
1:30 p.m.
Selling Across Generations: Specific Actions That Drive Sales with Each Generation
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Jason Dorsey, The Gen Y Guy
®
Learn ready-to-use actions and unexpected insights that work with each generation to deliver sales results.
A bestselling author, Jason has been featured on 60 Minutes, 20/20, The Today Show and dozens more.
3 p.m.
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Dealer Day Preview
Dealers are invited to an exclusive sneak peek of the exhibits. PLUS! Welcome reception on the show floor
REGISTER TODAY! GIE-EXPO.COM
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INFO@GIE-EXPO.COM
