Issue link: http://read.dmtmag.com/i/744999
i g h - e n d C h a m p a g n e h o u s e s h a v e a l w a y s s o u g h t t o d i f f e r e n t i - ate their products with packaging evocative of haute couture. Perhaps none is bet- ter known for its artistry than Perrier-Jouët, with its hand painted Belle Epoque bottles a d o r n e d w i t h a n e m o n e s that evoke the floral aroma of the house style. Dom Perignon bottles are so prized that even empty ones are going f o r s e r i o u s c o i n o n eBay. The "Luminous Lite Up" series has a button on the bottom to light up the label in the dark. Empty bottles of pretty much any Cham- p a g n e c a n b e f o u n d there selling for hun- dreds of dollars. With bubbles' undeniable rise in popularity in just the last five years, new as well as established brands are look- ing for ways to set their prod- ucts apart. In California, there are more than 80 producers of sparkling wine or Champagne (those who are grandfathered to u s e t h e n a m e o n t h e i r labels include Korbel), and they're approaching 10 million cases annually. Unsurprisingly, given the flagrant spending habits — and power — of Cali- fornians, more bubbles a r e c o n s u m e d t h e r e than anywhere else in the United States: More than 4 million cases each year. Illinois is a close s e c o n d , f o l l o w e d b y New York, Florida, Texas, All That Sparkles BY LAURA NESS Unsworth Vineyards uses silk screening and foregoes foil wrap on the cork cage. A s s p a r k l i n g w i n e 's p o p u l a ri t y i n c r e a s e s, s o d o e s t h e d i v e r s i t y o f i t s p a c k a g i n g . 5 2 V I N E YA R D & W I N E RY M A N A G E M E N T | N o v - D e c 2 016 w w w. v w m m e d i a . c o m