Issue link: https://read.dmtmag.com/i/173871
BOLD w hile we only named four Movers & Shakers for 2013, the Boating Industry team was once again blown away by the quality of submissions for this year's awards. It's a clear sign that the marine industry is one filled with innovation. These eight individuals have all implemented major changes in their companies to improve operations, maximize efficiency and lift the entire industry. MOVES GOING MOBILE TIM CLAXTON Product Strategy Director Dominion Marine Media Seattle The marine industry has been slow to embrace mobile technology, but that needs to change as the move from desktop to mobile continues to speed up. That change has the potential to be as significant as earlier technology changes, said Tim Claxton, products strategy director at Dominion Marine Media. 22 | Boating Industry | October 2013 P22x28-BI13OCT-BoldMoves.indd 22 "We're seeing the same shifts that we saw years ago from print to Internet," Claxton said. "We think the next generation of the Internet – mobile, social, etc. – requires some of the same changes in thinking as to how we connect." As the owner of Boat Trader, boats. com and YachtWorld, Dominion runs some of the world's most popular consumer boating sites. Combine that with the company's role as one of the largest Web service providers in the marine industry, and it's clear Dominion is well-positioned to shape where the industry goes with mobile. Depending which expert you listen to, mobile Web traffic is expected to surpass desktop Web traffic sometime this year or next. The Dominion network of sites already garners 30 percent of its traffic from smartphones or tablets, Claxton said. Claxton is leading the company's "Mobile First" approach to product development, which includes several new mobile initiatives: A new responsive design for BoatTrader.com to optimize the site across multiple device types and sizes, along with upgraded iPhone and iPad apps for the site www.BoatingIndustry.com 9/5/13 11:42 AM