Issue link: https://read.dmtmag.com/i/208245
32 • November 4, 2013 • Powersports Business SNOWMOBILE www.PowersportsBusiness.com Bully Dog tuning into powersports Established tuner introduces new powersports focus BY TOM KAISER SENIOR EDITOR Truck performace enthusiasts, especially those with hopped-up diesel engines, know all about Bully Dog, an Idaho-based performance company that specializes in electronic engine tuning to extract more speed, fuel mileage and towing power out of vehicles. With its well-established reputation in the pickup and semi-truck markets, the company has now set its sights on the powersports crowd, a commitment demonstrated in September by its massive presence at the annual Haydays snowmobile gathering in northcentral Minnesota. Its intentions were clear: introducing the company as a new powerhouse in the tuning of snowmobiles, side-bysides and, eventually, ATVs. With a bold logo of a bulldog sporting a spiked collar, massive paws and sharp teeth, Bully Dog's image was plastered on banners and stickers throughout the grounds of Haydays. Its sprawling booth attracted large crowds, drawn in by a diesel drag racemodified Dodge Ram that spewed a massive plume of black smoke on the hour to demonstrate the power gains possible with Bully Dog equipment. P32x34-PSB14-Snow.indd 32 ww ow shi We inv as go un ad cla dif and spo at UT an WO PE The Powersports GT from Bully Dog monitors pressure, boost, temperature and RPMs, among other performance vitals. Powersports Business took in the drag-truck spectacle, and afterward sat down with Bully Dog's Jarid Vollmer, of the company's race tech department. Vollmer is also an accomplished National Hot Rod Diesel Association racer, and the big bad Dodge happens to be his personal race truck. A FAMILY ENTERPRISE Bully Dog is a family-owned company that began in the tiny town of Aberdeen, Idaho, just west of Pocatello. Its electrical systems and components allow the tuning of engine performance and tailoring of vehicles to specific applications, be it heavy-duty towing, lead-footed driving, high-mileage cruising or Bully Dog's new Powersports GT, its first product for the snowmobile industry, got top billing under the semi-truck's tent at Haydays. even drag racing. From its initial diesel propane-injection systems, Bully Dog has expanded its product range to include cold-air intake, exhaust systems and fuel additives in addition to its monitoring gauges and tuners for gas and diesel applications. Vollmer explains its recent interest in the powersports market as a logical byproduct of Bully Dog's development staff. "We've all ridden powersports, we're all hobbyists, we love it," he said. "One of our 10/30/13 12:57 PM Th bo tu ma 80 sn tai of pe tal it i bil ex we tai ing sho be Bu wa wi pe lik tur the ing wa Vo pro