Issue link: https://read.dmtmag.com/i/208245
34 • November 4, 2013 • Powersports Business SNOWMOBILE www.PowersportsBusiness.com DIGEST First Yamaha SR Vipers roll off Arctic Cat assembly line Chairman and CEO Claude Jordan speaks to employees at Arctic Cat's Thief River Falls, Minn., plant. As the very first Yamaha SR Viper units rolled off the assembly line at the Arctic Cat factory in Thief River Falls, Minn., in late September, employees involved with the snowmobiles gathered to celebrate. The milestone was marked by a ribbon-cutting ceremony with executives from both Arctic Cat and Yamaha. "Every employee standing here should be proud of this history-making day," Arctic Cat chairman and CEO Claude Jordan said as he addressed the crowd. "We are very excited how our relationship with Yamaha continues to grow and the successful future that lies ahead for both companies." Jordan later closed by saying, "Going forward, we believe this relationship will provide tremendous value to Arctic Cat, our customers, our dealers and our shareholders." The all-new Arctic Cat 7000-Series snowmobiles are the result of an industry-first in the modern era: Arctic Cat is in a supplier agreement with Yamaha to leverage their respective strengths. For the first time ever Arctic Cat riders can match the Arctic Cat ProCross chassis and handling with Yamaha's 4-stroke power. The C-TEC4 1,049cc, threecylinder engine is widely regarded as the most responsive, highest performing 4-stroke in the 135-hp category. Yamaha Motor Corporation, USA president Toshizumi Kato said: "Together we have made a snowmobile which has the best of both our snowmobiles' DNA. I look forward to a future of mutual and beneficial growth for both Arctic Cat and Yamaha. Today, let's celebrate our accomplishment thus far, for tomorrow the opportunities are endless." 2014 PARTS UNLIMITED SNOW CATALOG RELEASED Parts Unlimited has released its 2014 Snow catalog, featuring parts, accessories and apparel necessary for the cold riding season. The lineup includes ranges from windshields A.D. Farrow Co. Harley-Davidson Family of Dealerships Jesco Marine and Power Sports Action Suzuki Laurel Yamaha Adam Smith's Texas Harley-Davidson Leo's South America's Motor Sports Logan Powersports Group Bayside Harley-Davidson Malcolm Smith Motorsports Bert's Mega Mall Mosites Motorsports Bob Weaver Motorsports & Marine, Inc. Ray Price, Inc. Brewer Cycles, Inc. Rec-Tech Power Products Central Texas Powersports Reno's Powersports Cole Harley-Davidson RideNow Powersports Peoria Coleman PowerSports RIVA Motorsports & Marine Cycle Nation of Huntsville Rusty Palmer, Inc. Cycle North Powersports Scott Fischer Enterprises Del Amo Motorsports Sloan's Motorcycle & ATV DeLand Motorsports St. Paul Harley-Davidson Dryer Honda South Sun Sports Cycle & Watercraft, Inc. Ducati Newport Beach Surdyke Harley-Davidson Fay Myers Motorcycle World Team Mancuso Powersports Freedom Powersports Team Winnebagoland Frontline Eurosports, BMW Motorcycles of Roanoke Valley The Transportation Revolution Go AZ Motorcycles Ultimate Cycle Greeley Harley-Davidson and Wild West Motorsports Harley-Davidson of Scottsdale Honda Kawasaki KTM of Santa Monica House of Harley-Davidson Tousley Motorsports Wild Prairie Harley-Davidson Xtreme Powersports Yankee Harley-Davidson CONGRATULATES THE 2013 POWER 50 P32x34-PSB14-Snow.indd 34 to skis and tracks to helmets and more. The Parts Unlimited 2014 Snow catalog is available in print, on CD or online at partsunlimited.com interactively and as a flipbook. ISMA ANNOUNCES KEY DATES International Snowmobile Safety Week will be Jan. 18-26. Many local clubs and snowmobile associations take this time to teach snowmobilers about safe riding, and many dealerships help by putting on seminars teaching customers how to maintain their sleds and keep them running in top condition. Visit www.snowmobile.org and download a Safety Week Campaign Action Manual with ideas on how to promote safety week and ideas for putting on safety week events. Also, the 6th annual Take a Friend Snowmobiling Week is scheduled for Feb. 8-17. Consider partnering with local clubs and other local businesses to encourage nonsnowmobiling friends or those who haven't been snowmobiling for a while to join you. Many have tried snowmobiling for the first time with the experience resulting in the purchase of a snowmobile and joining a club and association. For more information and ideas on throwing a Take a Friend Snowmobiling Week event, visit www.gosnowmobiling.org. PSB 10/30/13 12:57 PM