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m www.PowersportsBusiness.com NEWS Powersports Business • November 4, 2013 • 5 G S? L ed ecerha es, gh. onCat taell ight vy O? Rec-Tech Power Products and Logan Motorsports Group shared a table at the Power Kevin Lackey (left) and Daniel Arriaga of Freedom Powersports in Texas speak with Industry legends Bob Althoff (left) and Ray Price exchange 50 Awards Dinner. fellow Power 50 winner Alan Lorenz of Rec-Tech Power Products in Alberta. pleasantries at the Power 50 Awards Dinner in Orlando. POWER 50 CONTINUED FROM COVER point as new owners of powersports vehicles. Customers now take delivery of new units in air-conditioned comfort and are welcomed to the dealership family by staff members. A short video of the customer receiving the new purchase is created and then sent to the customer and incorporated into a video that features the entire Go AZ family of customers. The delivery room décor features lifestyle displays and various accessories and equipment, and serves as the last imprinted memory with the customer before he or she exits the facility. In addition, the dealership added a 75,000-square-foot underground storage facility for the motorcycles, ATVs, side-by-sides, and scooters it sells. The dealership also built an on-site demo track for highly effective customer demo rides. A pair of motorcycle riding Check out the list simulators that sit of 2013 Power 50 in a state-of-theart classroom for dealerships on page 6. rider training and safety classes are the only two of their kind in the industry. Go AZ also expanded its management staff by two employees, and increased its weekly days of operation from five to seven. "Go AZ is a shining example of how to use innovation to grow business," McMahon said. "All members of the Power 50 spent the year finding creative ways to drive traffic to their stores and offer superior customer service while growing their bottom line." Go AZ Motorcycles retails motorcycles, scooters, ATVs and side-by-sides from BMW, Ducati, Triumph, Kawasaki, Honda, KTM, Aprilia, Vespa and Ural. In addition, Powersports Business selected the Power 50 Top 5 dealers. The remainder of the Top 5 is as follows: #2 Coleman PowerSports, Falls Church, Va. #3 Logan Powersports Group, Logan, W.V. #4 DeLand Motorsports, DeLand, Fla. #5 A.D. Farrow Co. Harley-Davidson Family of Dealerships, Columbus, Ohio The editors of Powersports Business also handed out Best in Class awards related to specific areas of dealership operations. Those winners were as follows: Customer Service — Rec-Tech Power Products, Lloydminster, Alberta Events — Mosites Motorsports, North Huntingdon, Pa. Service Department — Freedom Powersports, Weatherford, Texas PSB vey P01x05-PSB14-News.indd 5 10/30/13 11:58 AM