Issue link: https://read.dmtmag.com/i/217512
DOMINION 15 CONTINUED FROM PAGE want to allow dealers, by using our innovative new technology platform, to be able to manage their business. PSB: From the perspective of a dealer or other industry company, when will they be able to proceed if they're interested in securing the .motorcycles domain for their business? JL: We're still in the process of working out all the details of how that process will take shape. We certainly would invite dealer to talk to us about this, because now it's an important time to educate the dealers on how the Internet E-commerce FOCUS PSB 16 • December 2, 2013 • Powersports Business landscape is going to change. As generic toplevel domains become increasingly important to the Internet and search engine results and consumer driven search behavior, they know we've made that investment on their behalf. PSB: How will a dealer see the value in obtaining the .motorcycle domain? JL: There will be a period of time by which the value of a .motorcycles extension will be increasingly obvious. The impact these generic top-level domains will have on organic search results in the future is where that value will be derived. PSB: Now for the always-fun question. Whatwill pricing look like? JL: I wish I could answer that, but this news is so new that we have to vet out exactly what that will look like. PSB: If my business is David's Powersports www.PowersportsBusiness.com ww limited real estate as consumer behavior and how they search — and the device from which they search — becomes increasingly smaller and condenses the availability of real estate on the first page of those organic search results. E and my current site address is DavidsPowersports.com or .biz or .net, how would adding the .motorcycles extension change things? PSB: From the outside, this seems like a JL: Dealers today can have multiple sites run- JL: We feel that way. This isn't something that's ning parallel of one another that can serve different purposes. Eventually I think this space will be well-defined. Our opinion is that the more specific extensions such as .motorcycles will become increasingly more valuable based on 1) how consumer behavior and personalized search becomes increasingly important in driving organic results; and 2) the value of that happened overnight. We've been out in front of this for some time. This process has been ongoing, and we've invested significant time and resources in securing this for powersports dealers. We're excited about it and excited about telling everyone about it, because it's the culmination of a lot of hard work and effort on a lot of talented folks within our organization. But there is an education process, because anything new and innovative, people have to understand and see the value in how it's going to impact and deliver the value to their business based on the changes that are going to take place on the Internet landscape. We're willing as an organization to take that risk and make that investment on behalf of our dealers because our customers are that important to us. We want to be viewed as their strategic business partner by making investments in top-level domains when no one else in the industry has made this kind of investment. smart move and one that points to the future. PSB: Were their any other companies within powersports that applied for the domain? JL: We were the only ones who applied. Sometimes positioning yourself as an innovator means you have to do things others aren't comfortable with. And we're OK with that, because our customers are that important to us. Ultimately we want to make sure we're securing the future of their online storefronts. The way consumers search and the way that search engines will place value on different aspects of the Internet as it changes, specifically tying back to that movement from desktop to mobile, is going to be critical to their success. PSB NEW ANDROID APP FROM CYCLETRADER With the launch of its newest product, an Android mobile app now available for free download at the Google Play Store, CycleTrader.com is making more great strides to provide the best possible buying and selling experience for both motorcycle dealers and riders. The Android app joins other CycleTrader.com products such as its mobile and tablet-optimized sites, iOs app, and original desktop site. The new app retains the core functionality of the desktop version of the site, all in an easy-to-navigate, mobile-optimized format. The CycleTrader.com mobile app for Android allows end users to search for a new vehicle while on the go, all while providing dealers and private sellers with maximum exposure to qualified potential buyers. "The Android platform is an excellent way for us to broaden our reach to make our industryleading online marketplace available to as many powersports enthusiasts as possible," said Paige Bouma, general manager of CycleTrader.com, said. "This new product has been a long time in the making. While Android's open source code makes it possible for anyone to build an app, the multitude of devices that support the platform lend an extra dimension of difficulty to the task. We wanted to make sure our product had been through a rigorous and thorough QA process before making it available to the public." 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