Issue link: https://read.dmtmag.com/i/217512
4 • December 2, 2013 • Powersports Business NEWS www.PowersportsBusiness.com ww C www.powersportsbusiness.com Editorial and Sales: 763.383.4400 Subscriber Service: 866.238.3237 m EDITOR IN CHIEF: Dave McMahon 763/383-4411 (dmcmahon@powersportsbusiness.com) MANAGING EDITOR: Liz Keener 763/383-4413 (lkeener@powersportsbusiness.com) SENIOR EDITOR: Tom Kaiser 763/383-4424 (tkaiser@powersportsbusiness.com) ASSOCIATE DIGITAL EDITOR: Christopher Gerber SENIOR ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle (khoule@epgmediallc.com) PRODUCTION MANAGER: Angela Schmieg VICE PRESIDENT/TRADE GROUP: Amy Collins NATIONAL SALES DIRECTOR Allison Gruhn 763/383-4467 (agruhn@powersportsbusiness.com) NATIONAL ACCOUNT MANAGER Mark Rosacker 763/383-4433 (mrosacker@snowgoer.com) ASSOCIATE PUBLISHER David J. Voll 763/383-4421 (dvoll@ridermagazine.com) PRODUCTION SPECIALIST: Cherri Perschmann DIRECTOR OF MARKETING: Kathryn Knudson GROUP SENIOR SALES SPECIALIST: Bernadette Wohlman CEO: Mark Adams SR. VICE PRESIDENT/CHIEF FINANCIAL OFFICER: Gerald Winkel SR. VICE PRESIDENT/AUDIENCE DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/OPERATIONS: Barb Hammer CONTRIBUTORS: COLUMNISTS: Sam Dantzler, Neil Pascale, Peter Jones CONTRIBUTING WRITERS: Andy Swanson, Guido Ebert DEALER ADVISORY BOARD: Hooksett Kawasaki-Polaris, Jim Whalley; Hacker's Yamaha & Honda, Rick Hacker; Honda/Polaris of Lubbock, Morris Baker; All Action Water Sports, Ray Leps POWERSPORTS BUSINESS (ISSN #1522-7944) is published 15 times per year – monthly except twice in May and December, the Market Data Book in September – by EPG Media, LLC, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. 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Powersports Business is a registered trademark of EPG Media, LLC. Copyright 2013 by EPG Media, LLC. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. REPRINTS: For more information on e-prints or reprints from Powersports Business, contact Bernadette Wohlman, 763/383-4400 x2464. Printed in U.S.A. P01x07-PSB15-News.indd 4 Top left: The EICMA inauguration keynote included an impressive lineup of Italian motorcycle industry dignitaries and politicians. Top right: CFMOTO president Mr. Lai (left) honored the company's top international dealers and distributors at a dinner in Milan. Bottom left: Parts Europe's booth was buzzing with activity, with the Thor brand getting particular attention. Bottom right: The Scorpion EXO booth featured an array of helmets and a steady number of dealers and distributors looking to do business. EICMA FROM COVER CONTINUED cam, 4 valves per cylinder and fuel-injected plant mated to a 6-speed transmission through a belt drive. "The belt drive is important, because these young adults may not have a garage, and they don't want to mess around with chains," Richer said. Frank Savage, industrial design lead and project manager for Street 750 and Street 500, globally connected generation ever. A generation that wears their identity in ink on their skin, and we know a little bit about people who wear their identity and ink on their skin. This generation speaks to us, and we speak to them." Richer said designers looked deep into HarleyDavidson's past to come up with an appealing model for future riders. "We took the old school cool of the HarleyDavidson original café racer, the XLCR, and borrowed a trick or two from the liquid-cooled V-Rod, one of our most popular bikes here in Europe, and brought the attitude of Dark Custom forward," Richer said. "What could we do if we smashed all that together and brought that to those customers, The 2014 Suzuki V-Strom 1000 ABS got off to a flying start in Milan. the next generation of young adults all over the said the Revolution X "was designed with the world? That's what we have with the Street 750 same ethos that goes into every one of our powertrains. And that is, it's the crown jewel, and the Street 500." The bikes check in at 480 pounds "drip- the heart and soul of every Harley-Davidson ping wet, full of gas and oil," Richer said. The motorcycle. The Revolution X is pure Dark 500 brings a $6,700 pricetag, with the 700 at Custom attitude." Savage used the gas tank as an example of $7,500. Both will be available in the spring. the precise and intense process his team traNEW ENGINE versed on its way to the final product. The bikes feature the all-new Revolution X "As we go through the design process, we engine, a 60-degree V-twin, single overhead look for visual cues. Our designers sift through our archives and try to take that history forward," Savage said. The gas tank, then, was influenced by the 1947 Knucklehead teardrop tank and the 1948 peanut tank. Seven-spoke cast aluminum wheels are directly from the 1977 café racer, Savage said, and the speed screen drew inspiration from the 1980s-era FXRs, "our visual fist in the wind," he said. ATTENDANCE INCREASES Among EICMA's highlights was the appearance of Italian deputy prime minister Angelino Alfano at the inauguration kickoff event. He later walked through several exhibits, with throngs of police officers and media members by his side. Attendance at EICMA increased by 8 percent over 2012, with 551,404 passing through the gates at Fiera Milano-Rho. The six pavilions and outdoor arena hosted 1,408 exhibitors from 38 different countries. EICMA reported 45,806 trade visitors, and the number of trade visitors from outside Italy was up 20 percent compared to 2012. The 6,896 journalists, cameramen and photographers accounted for a 20.5 percent increase from a year ago. Of those, 70 percent were from Europe, 17 percent from Asia, 12 percent from the U.S., and the remainder from Africa and Oceania. The 2014 version of EICMA will be held Nov. 4-9. PSB 11/25/13 11:24 AM An the cle Ca com ho RO ind ses Ma tur Bla yea ser wh rec me com dea tric he De ind fro ass saw cra ind aft rid cyc MI yea cle ase dat wa of tom kn Tu me are ma aft Su mo tw to rid bat tho CO "C tim his by an fal ho de D.C att