Issue link: https://read.dmtmag.com/i/217512
E-commerce FOCUS PSB 20 • December 2, 2013 • Powersports Business www.PowersportsBusiness.com DIGEST New e-commerce platform launches After years of selling online using many different shopping carts and listing software, Powersports Support decided to make its own system designed specifically for powersports dealers. Powersports Support software provides dealers with more than 300,000 products from the top distributors that are ready to be sold today across three different channels. Dealerships can seamlessly list products on eBay, Amazon and on their own webstore. Powersports Support was developed specifically for powersports dealers by combining the best features from multi-channel selling software and the convenience of pre-loaded catalogs. Together with some strong integration partners, the company has developed a powerful yet easy-to-use e-commerce solution. Powersports Support provides dealers with products from the top distributors, pre-loaded and ready to sell. Along with preloaded catalogs, the company also manages inventory and prices from all of its distributors on a daily basis. The ability to accurately list products on Amazon and eBay with daily inventory updates improves the dealer's ability to sell effectively. Among the features are: daily inventory/ price updates; pre-loaded catalogs; Amazon ASIN match; custom shipping, inventory and price rules; all orders managed in one portal; P13x20-PSB15-Focus.indd 20 and integration partners Authorize.net, PayPal and ShipWorks. CYCLE GEAR SELECTS NEW SEARCH AGENCY Acquity Group, a brand e-commerce and digital marketing company, will partner with Cycle Gear, the nation's largest retailer of motorcycle accessories, parts and apparel, as its search agency of record. Cycle Gear launched a new e-commerce platform for cyclegear.com this year. The company selected Acquity Group to develop and manage its search engine marketing (SEM) capabilities to support the brand's digital marketing efforts and better connect with its target audience of motorcycle riders and enthusiasts. "Our customers expect Cycle Gear to offer a wide variety of motorcycle parts and apparel at the most affordable prices," said Trevor Legwinski, Cycle Gear's director of marketing and e-commerce. "We're excited to partner with Acquity Group as our search agency of record. Acquity Group's data-driven approach to search and display will give our customers an even better online experience so they can get exactly what they need for the best possible ride." "Cycle Gear's growth is no surprise. As active riders and activists in the motorcycling community themselves, Cycle Gear has done a fantastic job identifying its customers' needs and providing in-store and online experiences to meet them," said Scott Webb, client partner at Acquity Group. "We're very happy to partner with Cycle Gear to extend the brand's value and provide an even better way for Cycle Gear to connect with the demands of its growing number of loyal customers." BRIDGELINE DIGITAL EXPECTING STRONG 2014 Burlington, Mass.-based Bridgeline Digital, Inc. announced that revenue for the fourth quarter ended Sept. 30 was $6.7 million and the company generated positive Adjusted EBITDA. Revenue in the fourth quarter of 2013 was $6.7 million compared to $6.7 million in the fourth quarter of 2012. Subscription and perpetual license revenue increased 108 percent to $1.3 million in the fourth quarter, when compared to the fourth quarter of 2012. Revenue from its core business, which includes iAPPS and the ElementsLocal platform, increased 30 percent compared to the fourth quarter of 2012. Revenue from legacy non-iAPPS related customers declined 61 percent or $1.4 million compared to the fourth quarter of 2012. Recurring revenue increased 38 percent in the fourth quarter to $1.5 million, compared to the fourth quarter of 2012. "For fiscal 2014, revenue is expected to be approximately $28 million, an increase from $24.5 million in fiscal 2013 and I expect to generate positive Adjusted EBITDA for the fiscal year. In fiscal 2014 our revenue projection includes a projected increase of the company's core business to increase approximately 32 percent from fiscal 2013 and a reduction of non-iAPPS related legacy revenue of approximately $2.5 million. Fiscal 2014 will really help validate the type of growth company we are," said Thomas Massie, president and CEO. CHANNELADVISOR WINS AWARD Research Triangle Park, N.C.-based ChannelAdvisor announced its recognition from the North Carolina Technology Association (NCTA) as the winner of this year's NCTA 21 Software Company of the Year award. Winners were announced live at the NCTA 21 Awards Gala in November in Durham, N.C., where 800-plus leaders gathered to celebrate the tech sector and honor finalists in each category. "We are honored to be recognized by NCTA as Software Company of the Year," said ChannelAdvisor CMO Suzanne Miglucci. "Being selected out of such an impressive group of finalists is humbling. This award validates the hard work and dedication our team puts forth on a daily basis to help retailers around the world improve online sales and expand their businesses." The NCTA 21 Awards is North Carolina's most prestigious and longest running statewide technology awards program. The annual showcase honors companies and individuals in 21 categories who represent the best and brightest in technology and business. PSB 11/25/13 11:33 AM