Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
Issue link: https://read.dmtmag.com/i/28636
THE BEVERAGE INFORMATION GROUP HANDBOOKS 2011 Th e Most Current Facts, Statistics and Analysis on the Beverage Alcohol Industry ACCURATE. RELIABLE. RESPECTED. Handbook Advance 2011 Available February 2011 $895 for Handbook, $1,065 for Handbook with CD Latest industry trends and developments for spirits, wine and beer. Includes consumption by category, sales of leading brands, advertising expenditures, and on-and off -premise retail cases and dollars. Contains data for 2010 and insights into 2011. Spirits, Wine & Beer Marketers Handbook 2011 Available April 2011 $495 for Handbook, $675 for Handbook and Web Edition T is Who’s Who industry directory includes an extensive listing of spirits, wine and beer importers and suppliers. A Web subscription: provides access to the continuously updated database; allows the user to search by supplier, state, title and brand; and permits the creation of mail merges. Includes written analysis of issues aff ecting the industry and top-line consumption patterns. Liquor Handbook 2011 Available June 2011 $895 for Handbook; $1,065 for Handbook with CD Current and historical data on every spirits category. Includes consumption by state and metro market, top 150 brands, advertising expenditures by brand and company, supplier performance, CDIs, and consumer demographic information. Wine Handbook 2011 Available July 2011 $815 for Handbook, $985 for Handbook with CD T e source for wine trends. Includes consumption by category, state and metro market, CDIs, supplier performance, leading domestic and imported brands by category, historical data and analysis, consumer preferences, and advertising expenditures. Beer Handbook 2011 Available August 2011 $755 for Handbook, $925 for Handbook with CD Current and past facts and fi gures on every beer type, including fl avored malt beverages. Includes consumption by category, state and metro market, leading imported and domestic brands, CDIs, advertising expenditures, consumer preferences, and projections. Fact Book 2011 Available September 2011 $495 for Handbook, $875 for Web subscription Rules and regulations pertaining to the distribution and sale of beverage alcohol by state. A Web subscription provides access to the continuously updated database and allows the user to search all fi elds. Includes what’s sold where, direct shipping, promotions, merchandising, and product tastings. Cheers On-Premise BARometer Handbook 2011 Available November 2011 $5,000 for Handbook, $5,500 for Handbook with CD T e only book of its kind now includes more on-premise beverage alcohol consumption by brand; an expanded non-alcohol beverage section; and data on demographics, promotion and advertising. Also features on- vs. off -premise spirits, wine and beer retail dollar sales by region, state and category; exclusive results from latest Cheers OnTrac Bar Managers Study; beverage training insights, beverage menu trends, key operator insights, consumer demographics and attitudes; restaurant trends; plus much more. FOR MORE INFORMATION CIRCLE 5 or go to http://oners.hotims.com/35075-005 Order Today online at www.beveragehandbooks.com and enter promo code G1TA1 or call Cynthia Porter at 630-762-8709