Cheers

Cheers April 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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PRODUCTS EARLY TIMES 354 is the latest Bourbon from Brown-Forman. T e newest and oldest member of the Early Times family (it was changed from a Kentucky Bourbon to a whiskey in 1983), the Bourbon takes its name from the distillery’s permit number, which is the longest held operating permit in Kentucky. T e latest incarnation comes in a 1930s retro bottle, with a suggested retail price of $15.99 for 750-ml. bottle. CIRCLE READER SERVICE NO. 51 V is the newest off ering from Remy Martin, the company’s fi rst clear spirit. T e Cognac is made clear through a fi ltering process that chills the spirit to minus-10 degrees Celsius to make it a better mixer for cocktail recipes. T e new Cognac has a suggested retail price of $40 for a 750-ml. bottle. CIRCLE READER SERVICE NO. 52 CHARDONNAY AND MERLOT are the newest wines available from Emma Pearl. T e Central Coast California company sources the chardonnay—which has aromas of poached pears and caramel complimented by notes of lemon and cinnamon, according to the company—from Santa Barbara County. T e merlot—with fresh cherry and raspberry followed by exotic spice and pomegranate—according to the company, is from Paso Robles. Both have a suggested retail price of $17.99 per bottle and are available in half-case packs. CIRCLE READER SERVICE NO. 53 LUNAZUL AÑEJO is now available from Heaven Hill Distilleries and Tierra de Agaves. T e new 100 percent agave tequila, bottled at 80 proof, follows the release of Lunazul’s Reposado and Blanco varieties in 2008. T e Añejo is aged for 18 months and carries a suggested retail price of $21.99 for a 750-ml. bottle. CIRCLE READER SERVICE NO. 54 VOVETI has been launched by Freixenet USA. T e Prosecco from northeastern Italy is fragrant and fresh, with graceful character, tempered acidity and impressive length, according to the company. Voveti links the grapes of the Veneto region with the winemaking of the Friuli-Venezia Giulia region to create its fl avor, according to the company. T e Prosecco has a suggested retail price of $17 for a 750-ml. bottle. CIRCLE READER SERVICE NO. 55 46 | APRIL 2011 CHIKURIN “KAROYAKA” JUNMAI GINJO is the latest product available from Joto Sake. T e brand, made from yamada nishiki rice grown by the brewery itself, Chikurin is the fi rst 100 percent Japanese certifi ed organic sake, according to the company. Karoyaka means “lightness” and the company says the Junmai Ginjo is also fruity, aromatic and lively. T e sake is available for a suggested retail price of $50 for a 720-ml. bottle. CIRCLE READER SERVICE NO. 56 www.cheersonline.com

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