CONTENTS April 2011 Vol. 22 No. 3
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22 FEATURES 22 Agave Brings its A-Game 26 Beer Sommeliers 32 Spin Doctors 26
ON THE COVER: Tequila on its own and with all the fi xings for Margaritas remains popular. Photography by Pat Mazzera.
www.cheersonline.com
New twists on the classics. By Kelly Magyarics
36 Marketing and Promoting Italian Wines by the Glass
APRIL 2011 | Increased training leads to better visibility
and more sales opportunities. By Michelle Paolillo Lockett
Trendy tequila is attracting a new audience. By Thomas Henry Strenk
Customers sample wines from diverse regions. By Johnny D. Boggs
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